Remove A/B testing Remove Angle Remove Trust
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5 Tips To Build A High Converting Landing Page For Your Ads

ClickFunnels

We all test things like button color, headlines, and font size, and then we give credence to whatever A/B test results we see… but results are only valuable if there’s a significant sample size. How are you testing new iterations? What is the high-level angle of that ad? Is your sample size significant?

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If your value prop sounds like everyone else’s, you’ve already lost

Martech

Create one clear hypothesis Don’t test a bundle of copy changes and hope for the best. Isolate a specific angle or claim. Run the test long enough to matter Two days is not a test you can trust. Let the test breathe, especially if the traffic is not as high as you’d like it to be. Pay attention.

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5 Questions to Ask When Approaching Digital Analytics Data

ConversionXL

Can we trust it? If no one trusts your data, it’s essentially useless. Another important point to make here is that you can usually approach data from multiple angles. This is the same reason we recommend to integrate your testing tool with your analytics data. Is this data accurate? What’s missing? Image Source.

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What’s up with Generative AI and Email Marketing?

Salesforce

It can also create multiple variations of this content and speed up A/B testing to target different customer groups. Lumbet Bitini , Senior Marketing Cloud Consultant, Merkle DACH “I think generative AI is already having an impact on the ability to create content for A/B testing. If so, how? What still needs to improve?

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10 of the Best Marketing Techniques for 2019

Hubspot

Before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. A/B Testing. The Pillar-Cluster Model.

Technique 101
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6 Ways To Re-Optimize Your Email Auto-responder Campaign To Improve Opens, Clicks, and Sales

ConversionXL

Is it a steady “trust building” campaign, or will a small discount up-front boost your sales (and you’ll make up the discount in quantity of business)? Furthermore, is there a way we could simultaneously test both at the same time to see which campaign to see which converts best long term? image credit.

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How to Harness the Power of Data to Elevate Your Content

Hubspot

Here are some guidelines for using data in all of your marketing activities: Use the data to frame your story angle. Data can be used to support your angle -- either as the introduction of your thesis or as proof for your initial statement. Keep in mind that the data point alone won’t prove your case for you.

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