Hubspot

JUNE 11, 2012

Knowing factors like business size, revenue, location, B2B or B2C, job title, etc. For example, you might choose to send a different message to contacts who use Twitter (perhaps to offer them some kind of Twitter-only promotion) than you would to people who don't have Twitter accounts. The takeaway here?

Click Through Rate 72

Click Through Rate B2C CRM A/B testing 72

ConversionXL

MARCH 4, 2016

Email campaigns, Cold calling. Gamification: Motivate sales reps to perform better by promoting healthy competition and learning from each other. Another thing you can do is A/B test your lead generation content. This may work in B2C scenarios where the transaction volumes are large and ARPUs are relatively small.

B2B 65

B2B A/B testing Sales Pitch 65

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ConversionXL

FEBRUARY 3, 2017

Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. According to the benchmark report, most affiliates work in the B2C space (79.45%). Image Source. Image Source.

Profit margin 116

Profit margin Commission Networking Referrals 116

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

MARCH 21, 2017

At its core, influencer marketing is the development and delivery of promotional messages through influencers instead of the brand itself. I’m not an influencer (but you can send me products if you want me to promote them on my Instagram). There’s quantitative support for the effectiveness of influencer campaigns, too.

B2C 78

B2C Trust X-functional Pitch 78

Hubspot

APRIL 21, 2016

While promotional emails seem to drive the most traffic and results, odds are you are missing out on a great opportunity to improve your transactional emails by making them more personal. Most marketing emails are either promotional or transactional. Shouldn't I spend my time on my promotional emails?

Promote 76

Promote A/B testing B2B Cross-sell 76

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. The best way to determine where you should use video is to test it. Conduct the quantitative and qualitative research , come up with a hypothesis, and run an A/B test. Example: Vidyard.

Conversion 90

Conversion A/B testing Engineering Campaign 90

PandaDoc

MARCH 7, 2023

Improved customer experience Whether B2C or B2B, different customers will have different needs and expectations. In any event, you can always help ease the friction of pre-pitching by offering a gift, promotion, or free trial. An effective outreach process will also promote the garnering of customer-qualified leads via referrals.

Process 52

Process Objectives and Key Results Pitch Legal 52

ConversionXL

MARCH 10, 2017

Amelia Showalter of Pantheon Analytics , who led digital analytics for Obama’s 2012 campaign, agrees… Amelia Showalter , Pantheon Analytics: “Eventually the novelty wore off, and we had to go back and retest.” (via When testing email subject lines, start by deciding what you want to learn. via Bloomberg).

A/B testing 93

A/B testing Campaign E-commerce Follow-up 93

Hubspot

JUNE 26, 2018

Content Promotion: Use email to share relevant blog content or useful assets with your prospects. Product Marketing: Promote your products and services. Like everything else in marketing, start with your buyer persona , understand what they want, and tailor your email campaign to your audience’s needs. A/B Testing.

Real Estate 101

Real Estate A/B testing CTR B2C 101

Cience

JULY 9, 2020

Both techniques apply the same channel of communication (the telephone), but telemarketing typically encompasses a broader, B2C-form, whereas cold calling is the province of a more targeted, B2B, inside sales attack. In addition to the stats above, these campaigns often under-perform. Warm Calling. There are cold and warm calls.

Cold Call 79

Cold Call Appointment Objectives and Key Results Prospecting 79

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). 5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. 2) Analytics.

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them. Product Habits blog.

Customers 114

Customers A/B testing User Experience B2C 114

ConversionXL

AUGUST 1, 2017

Second, the costs of a loyalty strategy are easy to account for – it’s easy to add up costs for support, technology, campaign costs, etc. We can say the same thing for B2C products, for example, HeadSpace. There are tons of choices when in comes to some B2C apps, including using none of them. Product Habits blog.

Customers 91

Customers A/B testing User Experience B2C 91

Hubspot

SEPTEMBER 22, 2015

of B2B and 48% of B2C media companies rely on email banner ads and newsletter sponsorship for monetization. If you’re not careful, the same might happen with your email campaigns, with audiences tuning you out. So how do you create a perfectly timed and perfectly positioned email campaign? 1) Optimize Your Open Rates.

A/B testing 70

A/B testing Campaign B2C Promote 70

ConversionXL

OCTOBER 30, 2021

Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line. Generating awareness through social media. Image source. Image source.

Customers 140

Customers Referrals Campaign B2C 140

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic Campaign (via Acoustic). Target customers. Product overview.

E-commerce 117

E-commerce B2C Manufacturing CRM 117