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How to un-silo your organization and be more customer-centric

Martech

The same marketing techniques used for prospecting can be used for upselling and cross-selling: Segmentation. A/B testing. Many B2C and subscription companies already do this well. Personalized communication. Lead scoring. Think Amazon, Sephora and Netflix.

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The latest AI-powered martech news and releases

Martech

It applies both deterministic and probabilistic techniques based on specific business use cases and includes a QA interface that makes data connections transparent. The system integrates with platforms such as Databricks and Snowflake and includes a sandbox environment for safely testing new data sources.

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Let consumers tell you how they want to be contacted

Martech

The technique yields zero-party data and can be used to build a long-term customer relationships. In the past, B2B and B2C both had very detailed and granular preference centers, with the hopes of limiting the number of unsubscribes, but that over-complicated the operation.” Here A/B testing comes into play.

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Join Us in the New Community Hub at Connections 2025

Salesforce

2:30 – 2:50 PM Email A/B Testing: Prioritize, Progress, and Perfect How do we prioritize tests that matter, progress with AI in mind, and perfect the process? Let’s discuss building strong roadmaps and turning testing into a growth driver for your email program!

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Personalized Marketing Reduces Bounce Rates, Increases Form Fills

Salesforce

I wanted to hear her thoughts on what personalized marketing is, how it’s worked for Zebra, and the results it can garner for both B2C and B2B. Get tips and inspiration for cross-channel personalized marketing experiences for B2C and B2B. Personalization technologies were born out of A/B testing ,” Silapaswang pointed out. “I

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How to Come Up with More Winning Tests Using Data

ConversionXL

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests.

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How Agentic Marketing Automation Will Bring a New Era of Efficiency

Salesforce

Accelerate sales cycles: Prospective customers in the decision-making stage often expect to connect with an individual to help them, whether thats B2B or B2C. Also, an agent can perform sophisticated data science including regression analysis, cluster analysis, and other techniques to uncover deeper insights.