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A guide to ad variations in Google Ads

Search Engine Land

Iterative testing is crucial to ongoing success of any PPC campaign. As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more complicated. Thankfully, Google’s ad variations feature allows you to modify ads across a campaign or multiple campaigns.

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7 Features You Need in a Bulk Email Service [+ Top 5 Best Providers]

Hubspot

According to a 2019 Campaign Monitor report , for every $1 you spend, you earn $42 – an astonishing return on investment. That's where a bulk email service can come in. Discover the key features you should find in a bulk email service and the top providers in the market. Reasons to Send Bulk Emails.

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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

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What Is Ad Fatigue? + How to Diagnose & Cure It

Hubspot

This, in turn, causes your campaigns to become less effective, prevents users from moving down the sales funnel, and ultimately hurts your company's bottom line. Fortunately, if you recognize ad fatigue early on, you can reverse its effects by building new campaigns. Lower Click-Through Rates (CTRs). Let's dive in.

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15 Benefits Of Having An Awesome Landing Page

ClickFunnels

It’s generally used in online marketing campaigns, such as pay-per-click (PPC) ads or email broadcasts, to drive visitors where they can take action and convert into customers. In one test by ConversionXL, they A/B tested the two variations of the same landing page…. The total spend on the landing page is $800 less.

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10 Email List Management Software Tools to Grow Your Brand

Hubspot

From sparkling campaigns to flawless design, sometimes I open a newsletter and I'm surprised at how brands segment me into a list that's so accurate. Using email management tools is an easy way to analyze metrics that you don't have time to collect yourself, like CTR subscriber count. Campaign Monitor. Price: $9-$149/mo.

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Role of sales emails in the sales process

Salesmate

Emails that give us what we need at that moment bring us into purchasing the product/ service. Instead of sending similar emails over and over again, choose to tailor a drip campaign. A drip campaign is a campaign that sends an email depending on the action of the user. Case study of an email campaign with an amazing ROI.

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