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A/B testing and SEO: How to navigate pitfalls and maximize results

Search Engine Land

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance. This article examines the nuanced relationship between A/B testing and SEO.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Make sure your seasonal URLs are evergreen (i.e., “ /new-years-deals ” instead of “ /2023-new-years-deals ”) so your pages can build authority over time and maintain any backlinks. User-generated content Encourage user-generated content such as reviews, comments, and testimonials to add credibility to your offerings.

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The Ins and Outs of Facebook Landing Pages

Hubspot

Mine did not, but HubSpot's CRM and Facebook both have testing tools that could give useful data, like conversions and click-through rates. I could run a landing page A/B test using HubSpot's software, then test the ad using the winning A/B test page. Give the page its own URL.

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Google AdWords Expanded Text Ads: Best Practices For The New Format

Hubspot

Display URL and Path Fields (Shown in Green). When creating ETAs, the final URL has to be entered first (above the headlines) and the display URL is created automatically based on that. There are two optional path fields available to extend the display URL by up to 15 characters each. Description (Shown in Gray).

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Enterprise SEO: Don’t Outsmart—Out Execute

ConversionXL

For example, a worthwhile program investment is training your editorial team on URL creation because preventing technical errors takes less time than fixing them. Enterprise sites are typically bigger, which adds emphasis on technical accessibility, but the basics remain: Can search engines efficiently access your content?

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Other ideas include adding other features, such as the full path of the URL or categories of pages provided by an on-device classifier. The algorithm might also add “noise” by occasionally sending a random FLoC.). A test by RTB House on product-specific ads suggests that this method can work well when interest groups include 30 users.

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The 6 Month Website Redesign Framework

Hubspot

If you plan to hire an outside developer, whether it’s a freelancer or through an agency, add in a 30- to 60-day window research and select the right one. For what you plan to keep or revise, determine if it will be at the same URL or a new URL. Finalize URLs & 301 Redirects. Run A/B Testing.