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5 A/B Tests You Should Be Running on Your Landing Page Opt-In Forms

ConversionXL

Here are five A/B tests you should be running on your landing page opt-in forms to be sure that they’re optimized for conversions. A/B test #1: The placement of your form on your page. A/B Testing Takeaways. A/B test #2: Form label alignment. Just test. A/B testing takeaways.

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A/B testing and SEO: How to navigate pitfalls and maximize results

Search Engine Land

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance. This article examines the nuanced relationship between A/B testing and SEO.

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12 Email Marketing Techniques to Achieve Sales Plan Over Fulfillment

Sales Pop!

Moreover, automated emails prove to have a 17.27% higher click-through rate than regular emails. Always A/B test your videos before making them live. Use the word “video” in your subject line as it proves to increase the open rate by 19%. A/B test your emails. Send fewer emails.

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A guide to creating social media videos (for search and beyond)

Search Engine Land

Include closed captions for accessibility and extra text for algorithms. Focus on a strong thumbnail to boost click-through rates. Engagement rates : Includes likes, comments, shares and saves. Watch time and completion rates : Indicates viewer interest and content quality.

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

In B2B sales, it often takes north of six contacts to close deals. But the best B2B sales reps understand the power of continuing relationships with clients even after a deal closes. According to sales expert Colleen Francis , a referred lead has a close rate of 50%! It can help gauge what is important to that company.

Closing 62
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7 reasons your conversion metrics look great — but your sales don’t

Martech

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. More importantly, did those clicks turn into paying customers? In reality, while sales must focus on closing deals, marketing must provide qualified leads. Do we know the true cost-per-lead?

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How to use micro-moments to capture customer intent in real-time

Martech

These moments are high-intent opportunities where consumers are close to making decisions. Click-through rates (CTRs): Assess initial interest CTRs help measure how compelling your headlines, meta descriptions and ad copy are. Use A/B testing to refine content and messaging for each micro-moment.