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5 Uncomfortable A/B Testing Questions

ConversionXL

Let’s say your boss or client asks that question. So we recommend to many of our testing clients to continue to run an ongoing back-test. Better to find C which beats both A and B! A while ago I was working on a major CRO project for a large e-commerce client. Now 3, 6 or 12 months go by.

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A/B testing mistakes PPC marketers make and how to fix them

Search Engine Land

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? A/B testing works – you just need to avoid some common pitfalls. You don’t need to prove everything using A/B tests and stat sig results. A/B Tasty , Kamaleoon ).

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. To maximize their impact, be intentional with your content and send relevant information on specific products or services that would be beneficial to a specific client segment.

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Facebook Ads vs. AdWords: How to Decide and Start Optimizing for ROI

ConversionXL

What about A/B testing? Is a CTR of 20% good or bad? Who better to explain how quality score works than Hal Varian, the Chief Economist at Google… Hal Varian , Google : “There are three components to the quality score and the biggest one by far is CTR. Now, how can you increase your CTR? via YouTube).

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How to improve PPC campaign performance: A checklist

Search Engine Land

Align and reassess client objectives Campaign performance is only as good as its ultimate objective. Use offline conversion tracking Offline conversion tracking (OCT) solves my most common problem with my lead gen clients. Looking at our PPC reports, lead numbers are good, but the client’s feedback is that the quality is low.

Campaign 100
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Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats

Hubspot

Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Shakr – This video making technology for start-ups and global enterprises includes A/B testing, creative services, and support with video ad campaign set up. A/B and Multivariate Testing Tools.

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What Is Ad Fatigue? + How to Diagnose & Cure It

Hubspot

Lower Click-Through Rates (CTRs). Your click-through rates (CTR) are arguably among the most important metrics to measure when it comes to tracking and addressing ad fatigue. CTR demonstrates how engaging your ad is — and, in particular, whether it's convincing enough to compel visitors to explore your brand further.

CTR 101