B2C marketing automation: The tools, tactics and prerequisites for success
Martech
MAY 24, 2024
How B2C marketing automation differs from B2B Both B2B and B2C marketing automation help you, as a marketer, maintain contact with prospects and customers while reducing manual labor. B2C marketers are often A/B testing different strategies to optimize campaigns. Dig deeper: What is B2C marketing? Data segmentation.
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