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A/B testing alternatives for low-traffic websites

ConversionXL

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

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7 ways to elevate your responsive search ads

Search Engine Land

Let’s dive into seven proven strategies that can help you elevate your Google responsive search ads game. Less is sometimes more We’re starting with a concept rather than a feature here, but just because you can add 15 headlines and four descriptions doesn’t mean you should also populate all of those slots.

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What Do You Do With Inconclusive A/B Test Results?

ConversionXL

So you ran a test – and you ran it correctly, following A/B testing best practices – and you’ve reached inconclusive results. A surprising amount of tests end up inconclusive. Both VWO and Convert.com have produced estimates that have concluded only about 1 in 7 A/B tests is a winning test.

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This day in search marketing history: January 25

Search Engine Land

Google’s alternative to third-party cookies open for advertiser testing in Q2 2021 2021: And FLoC would die a year later. Google adds price drop appearance rich results to search results 2021: Google automatically calculated the price drop based on changes to structured data over time. That changed to averaging only the top positions.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Other expected trends and consumer behaviors include: Generative AI As virtual and augmented reality continue to stake their foothold on interactive shopping experiences, consumers are also discovering new products with Google’s Search Generative Experience (alongside shopping ads ) and via conversational AI like Bard and ChatGPT.

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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Version B still has a decent chance of winning.

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Email Testing: Going Beyond Open Rate and Click Rate

ConversionXL

You use email to raise awareness pre-conversion. Getting the right email to the right person at the right time throughout the funnel is a massive undertaking that requires a lot of optimization and testing. A test is a test is a test. Tests are expensive—literally and figuratively—to design, build, and run.