ConversionXL

DECEMBER 13, 2022

A/B testing splits traffic 50/50 between a control and a variation. A/B split testing is a new term for an old technique — controlled experimentation. Yet for all the content out there about it, people still test the wrong things and run A/B tests incorrectly. Table of contents What is A/B testing?

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

Search Engine Land

FEBRUARY 1, 2023

Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. You also know that AI tends to produce some pretty dumb results. Value proposition and key benefits. Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results.

Strategize 100

Strategize Objectives and Key Results A/B testing Clients 100

Salesforce

DECEMBER 19, 2023

These might seem like small choices, but they are things that email A/B testing can help you figure out. Gauging results of an audience with a single email can be difficult. With email A/B testing, you get all the valuable data you need to improve your next round of outreach. What is email A/B testing?

A/B testing 109

A/B testing Objectives and Key Results Click Through Rate Campaign 109

Search Engine Land

APRIL 18, 2023

SEO helps your webpages rank higher on the non-paid search results by improving the quality and relevance of the content on your website. Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. PPC question. What is right for you? Featured snippets.

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

ConversionXL

JULY 7, 2019

Here’s how to increase the conversion rate of your ecommerce site. What’s a good ecommerce conversion rate? Don’t worry about “average” ecommerce conversion rates. A good conversion rate is one that’s better than what you have right now. It wouldn’t work vice versa, either.).

Conversion 105

Conversion Retail Price Territory 105

Lead Fuze

SEPTEMBER 30, 2023

You’re not alone if you feel like navigating the digital landscape can sometimes feel like an intricate game of chess. An intelligent system could provide real-time feedback on your copywriting approach based on proven success factors gleaned from vast amounts of data – boosting conversion rates.

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

ClickFunnels

NOVEMBER 24, 2022

So whether you’re just starting out or you’ve been in the game for a while, these tips will help you take your business to the next level. It’s also an effective way to build relationships with potential customers and engage them in meaningful conversations. Finally, don’t forget about A/B testing.

A/B testing 130

A/B testing Campaign Objectives and Key Results CRM 130

Highspot

DECEMBER 19, 2023

6 Benefits of a Sales Development Playbook The sales development playbook isn’t just a tool; it’s a game changer for SDRs and sales leaders. This results in a more powerful go-to market strategy. Identify key stages and decision points, and outline the specific actions and responsibilities at each step.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Outreach

AUGUST 24, 2021

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. Attaining a high response rate can be tough, but you can boost your top line response rate up to 52% by identifying the right prospects, creating authentic campaigns, and A/B testing emails. Gaming 21.1% Bounce rate.

Click Through Rate 98

Click Through Rate A/B testing Agriculture Pharmaceutical 98

Gong.io

JUNE 25, 2021

We crunched the stats, and it turns out the “Interest CTA” is the highest performing call to action for cold emails: The Interest CTA sells the conversation, not the meeting. . Steve, a CRO friend, did an A|B test and shared the results with me in this email: . line resulted in a 6.6x Confession: Guilty as charged.

Cold Call 93

Cold Call Sell Objectives and Key Results Negotiate 93

ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. Although more and more companies are joining the game, the stability of market positions is astonishing. One of the key aspects to out-convert competitors and get in that JTBD framework is using effective messaging. Andrei Faji, Engagement Marketing @ PandaDoc. Great talks. Who is it for?

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

ClickFunnels

JANUARY 1, 2023

The post 10 Conversion Copywriting Tips That Can Explode Your Business appeared first on ClickFunnels. Conversion copywriting is a powerful tool that can help. If done correctly, it can be incredibly effective in boosting sales and conversions. If done correctly, it can be incredibly effective in boosting sales and conversions.

Conversion 130

Conversion Objectives and Key Results A/B testing Drivers/motivators 130

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. That starts with setting your objectives and key results (OKRs).

Growth 123

Growth Process Objectives and Key Results A/B testing 123

Lead Fuze

SEPTEMBER 30, 2021

When you establish a new firm or introduce a new product, your first objective is to spread the news around the market; once this is accomplished, potential consumers will pull up their socks and become involved in the new endeavor. They will remember you as a result of your exceptional customer service. However, this is not the end!

Follow-up 52

Follow-up Meeting A/B testing Objectives and Key Results 52

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

Sales Hacker

MARCH 7, 2018

Owning your time means understanding what sales activities are key to your success, establishing the amount of time needed for each activity, designing your schedule to accommodate the activities, and avoiding unnecessary scheduling compromises. Quality conversations with prospects drive qualified demos. What are the causes?

Objectives and Key Results 76

Objectives and Key Results Pipeline Prospecting A/B testing 76

ConversionXL

FEBRUARY 18, 2016

Chris Mercer of SeriouslySimpleMarketing.com offered some additional insight into why you should be using Google Tag Manager… Chris Mercer , SeriouslySimpleMarketing.com: “I like to think of GTM like a video game controller. For best results, plan out your Google Tag Manager implementation before you begin.

GTM 86

GTM A/B testing Objectives and Key Results Start-ups 86

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Hubspot

AUGUST 7, 2019

What distinguishes a webpage as a landing page is its objective — the purpose of a landing page is to convert visitors into leads. In sum, landing pages are specifically designed to create conversions. Your landing page has one objective and one objective only: to convert visitors into leads. Was that a lot?

A/B testing 101

A/B testing Objectives and Key Results Trust Follow-up 101

Salesforce

APRIL 16, 2024

Small biz, big results You don’t need a big budget or a team of marketers to find more leads, grow your engagement, and earn more revenue. These strategies help SMBs establish a strong online presence, engage with target audiences, and drive conversions – all while staying within your budget constraints.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Non–data scientists often overestimate the certainty of test results.

Growth 133

Growth A/B testing Non-Profits Engineering 133

Hubspot

OCTOBER 17, 2018

They experiment and experiment until they find something that multiplies growth by 10, 20, or 40x, instead of doing large projects that increase conversions in small increments. Come up with two, three, four, or twelve ways of testing your theories, and how you can reach your goals. What is growth hacking? Let it run.

Growth 100

Growth Objectives and Key Results A/B testing Campaign 100

Sales Hacker

MAY 12, 2021

Talk tracks are a helpful tool for sales reps, both new and experienced, to practice new pitches, share new info and have confident conversations with their prospects. While strict call scripts constrain an SDRs ability to guide meaningful conversations, too little structure results in reps winging it, resulting in missed opportunities.

Objectives and Key Results 76

Objectives and Key Results A/B testing Sales GTM 76

Search Engine Land

MARCH 7, 2023

But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs). When marketers combine SEO and PPC, it creates an all-inclusive integrated approach to internet marketing that drives results. PPC is faster to test than SEO.

Engineering 97

Engineering Objectives and Key Results A/B testing UX 97

ConversionXL

JULY 3, 2019

You use email to raise awareness pre-conversion. Getting the right email to the right person at the right time throughout the funnel is a massive undertaking that requires a lot of optimization and testing. A test is a test is a test. Tests are expensive—literally and figuratively—to design, build, and run.

Objectives and Key Results 121

Objectives and Key Results A/B testing Construction Campaign 121

Hubspot

AUGUST 5, 2019

A case study will often go over a brand's marketing challenge, goals, a campaign's key details, and its results. Results: According to the case study , the video campaign lifted brand sentiment during the holiday season, with a 10-point lift in favorability. Results: It turns out that a lot of people enjoy killing rodents.

Objectives and Key Results 78

Objectives and Key Results Real Estate Gaming Launch 78

ConversionXL

SEPTEMBER 18, 2019

Some 44% of companies spend more than $10,000 a year on A/B testing products alone—many spend far more.). An in-house team often can’t launch multiple tests because their plates are full. Once your in-house team maxes out conversions for that funnel, what will they do next? Conversion rates are low—or unknown.

Process 94

Process Objectives and Key Results A/B testing Referrals 94

PandaDoc

NOVEMBER 2, 2022

At PandaDoc , we’re all about helping you level up your communications game. We know that cold emailing can yield positive results when done correctly, and in this article, we’ll talk about the what, whys, and hows of cold emailing from top to bottom. Personalization is key. What is the success rate of cold emails?

Objectives and Key Results 97

Objectives and Key Results Negotiate Contract Follow-up 97

ConversionXL

NOVEMBER 29, 2012

” 46% of them said “improving conversions” Excellent. We were proposing to start with conversion research and usability testing, and then move on to conversion rate optimization based on the findings and do A/B testing. ” - Ronnie Coleman, bodybuilder and 8-time Mr. Olympia.

A/B testing 100

A/B testing Prospecting Objectives and Key Results Clients 100

ConversionXL

JULY 25, 2022

No matter which players are in the game (copywriters, designers, etc.), But you should always cover how the play ties to objectives , ideal customer profiles , and messaging. Map out the content creation timeline and any key milestones for goals and performance reviews. Could you achieve the same result without instructions?

Objectives and Key Results 93

Objectives and Key Results Campaign A/B testing Follow-up 93

ConversionXL

APRIL 23, 2013

Key lesson: people do not mess with defaults (unless they’re designers or developers)! The results were then compared with rankings by food experts from Consumer Reports. The results were very similar. The results were vastly different. 5 key principles of persuasive web design. Know your target audience.

Drivers/motivators 134

Drivers/motivators Objectives and Key Results E-commerce A/B testing 134

ConversionXL

AUGUST 30, 2019

Product copy and product descriptions seem like such minor parts of a website in the grand scheme of conversion optimization , so many brands brush it off. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. It’s also the core of developing winning test hypotheses.

Product 127

Product Objectives and Key Results Non-Profits Pitch 127

ConversionXL

OCTOBER 30, 2019

Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Exhibit A: This is the table of contents from the article that currently ranks first for the keyword “conversion rate optimization tips.” You see the point, right?

Referrals 48

Referrals Objectives and Key Results Non-Profits Trust 48

ConversionXL

APRIL 28, 2016

It’s on the tip of the tongue of every savvy marketing professional in cocktail party conversations. If you’re not running any tests, you’re simply assigning one experience to all users. If you’re running an A/B test , you’re basically delivering two different experiences to two sets of users (divided at random for science).

A/B testing 69

A/B testing User Experience X-functional Technique 69

Sales Hacker

OCTOBER 31, 2017

A sales process refers to the series of steps — each consisting of several activities and involving one or more sales methodologies — that are aimed at finding and connecting with customers; getting them to make a purchase; and creating a template for achieving sales objectives and replicating a desired level of performance.

Process 82

Process Objectives and Key Results Repeat business Referrals 82

ConversionXL

NOVEMBER 3, 2015

Product copy seems like such a minor thing in the grand scheme of conversion optimization, so many brands brush it off. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. It’s also the core of developing winning test hypotheses. The results? Most product copy is awful.

Product 132

Product E-commerce Objectives and Key Results Non-Profits 132

ConversionXL

MAY 8, 2017

Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization , so many brands brush it off. There aren’t many A/B test case studies online about product page descriptions, but that’s fine. It’s also the core of developing winning test hypotheses.

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104