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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Key events are created and reported like previous conversions in Google Analytics.”

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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How Iron Mountain implements conversational AI to drive engagement and revenue

Martech

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

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Framing A Sales Conversation – How To Do It Right

The 5% Institute

Something we teach Sales Professionals and Business Owners that make their sales conversations a lot more successful, is framing a sales conversation – also known as a pre-frame. Framing a sales conversation is a game changer. What Is Framing A Sales Conversation?

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9 Questions B2B Sales Leaders Must Answer 2024

Iannarino

Over the last two decades, many sales leaders have chased every shiny object that was put in front of them. What are your current sales-team development initiatives, and how will they improve your results? It seems that a large majority of sales leaders believe their pipeline coverage is the key to success.

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Your Numbers Have To Add Up

Tibor Shanto

Want to split a room of salespeople, just ask if “sales is a numbers game or not?” Full disclosure, I came from the sales is a numbers game camp. While it is safe to say I have evolved, I have not abandoned my “sales is a numbers game” friends. The debate has raged on for years with few converts. Numbers Are Here To Stay.

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Strategies for Powerful, Virtual Sales Conversations: Stop Sidelining Buyer Interest – Episode 5

SalesProInsider

Whether they are face-to-face or virtual, productive sales conversations are not a sideline sport. This episode of virtual selling, concrete results will help YOU make it a participative sport! Think about the last sporting event you watched…the key word is watched. As the game got intense, I watched Jon’s leg fidget.