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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. A bit of a side note here: recommender system jargon calls user ratings, comments, etc.,

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Web Analytics Analysis: How to Find Problem Areas & A/B Test Ideas

ConversionXL

It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests. Find quick wins / fixes and future A/B test ideas. And so will your conversion rate. Web analytics analysis is a big part of that.

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Should You Optimize for Micro-Conversions?

ConversionXL

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

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How to Recognize Great Conversion Optimization People

ConversionXL

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. You can’t be a good optimizer if you’re not skilled in the art and science of conversion optimization. Conversion optimizers should have no dogmas.

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Micro Conversions: What They Are, Why They Matter & How to Track Them

Hubspot

As marketers, we all know what macro conversions are -- simply put, a macro-conversion is the primary goal of your site. For instance, Amazon's macro conversion is when a user purchases a product. Boston Web Group's macro-conversion, on the other hand, is when someone requests a consultation appointment. Watching a video.

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The Advanced Guide to Holiday Testing

ConversionXL

More traffic means more conversions. More conversions mean more data. But is the data from the tests you run during major shopping holidays representative? If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. Run Bandits Tests.

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Customer Journey Maps: A Step-by-Step Guide

ConversionXL

Adaptive Path, a UX/digital design agency that was acquired by Capital One, talks in terms of “experience maps.” Above is an example I put together to represent the journey a customer may go through with a SaaS company. No two journey maps are exactly the same. product or service) you’re mapping, the design will differ.

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