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Best Practices to Establish a Single Source of Truth (SSOT) for A/B Testing

ConversionXL

And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics. That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value. What is A/B testing. Let’s consider an example.

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A/B testing alternatives for low-traffic websites

ConversionXL

In a world where A/B tests are done by over 70% of online businesses , choosing not to follow a data-driven methodology to make informed decisions on website changes might seem unreasonable. Or if your management refuses to justify the costs of A/B testing? Alternatives to A/B testing for low-traffic sites.

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5 Uncomfortable A/B Testing Questions

ConversionXL

If you run solid A/B tests that yield real lifts ( not imaginary ones ), you should be able to track these lifts down the road. This is easy to do by transferring the data about test ID, variation number etc into the backend (CRM), so you can later analyze customer variables segmented by tests and variations.

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketers are often A/B testing different strategies to optimize campaigns. Marketing automation also makes it easier to conduct A/B testing: By testing different versions of messages, including email subject lines, calls to action and landing pages, marketers can better understand what resonates best with their audience.

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7 Dead-Simple A/B Tests You Should Run on Your Homepage

Hubspot

You don’t have to be a tech savvy marketer to find out because you can run A/B tests -- all without an expensive, sophisticated redesign of your website. If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started. 1) Test Your Call-to-Action Buttons.

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LinkedIn publishes actionable steps before third-party cookie deprecation

Search Engine Land

Start with a broad approach and conduct A/B testing on the same ad creative with diverse audiences to ensure your message is resonating. LinkedIn also advises leveraging CRM data through tools like the Revenue Attribution Report to connect marketing efforts with sales success.

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The best sales CRM software for 2023

PandaDoc

To help you establish those long-term relationships, one of the most important tools you can use is CRM (Customer Relationship Management) software. Let’s look at how CRM tools can help your sales process, as well as what the best sales CRM systems available on the market in 2023 are. How does CRM software help sales?

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