ConversionXL

JULY 30, 2018

You are probably ending your A/B tests either too early or too late. The standard best practice in the conversion optimization industry is to wait until two conditions have been met before ending an A/B test. Second, that the winner of the test can be declared with 95% certainty or greater. When to end an A/B Test.

A/B testing 100

A/B testing X-functional Represent Conversion 100

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. You can toot your horn for a few months, but they’ll catch up. They’ll always catch up. Take A/B testing tools. People ask me all the time: “How is this A/B testing tool different from that one?” They will catch up. A lot of companies seem to think that.

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

SEPTEMBER 3, 2021

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. Building a sustainable customer experience that goes beyond conversion rates is key. Lowering your customer acquisition costs (CAC).

UX 121

UX X-functional A/B testing Follow-up 121

ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Customers acquired by direct mail. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Total Customers.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ConversionXL

AUGUST 4, 2020

Your new boss read that customer experience (CX) improvements can deliver billions in additional revenue. Follow this 90-day plan to get the right things in place and start delivering results. From the CEO to the warehouse assistant, everyone understands the value of being customer-focused. Give yourself a customer backstory.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

FEBRUARY 7, 2017

Qualifying a data point as an anomaly leaves it up to the analyst or model to determine what is actually abnormal and what to do with such data points. How Outliers Affect A/B Testing. You can easily imagine anecdotally how outliers could affect a single A/B test result. Image Source. Image Source. Image Source.

A/B testing 84

A/B testing X-functional Represent Follow-up 84

ConversionXL

JUNE 30, 2019

You won’t know until you figure out what your competitors are up to. Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers. Competitor X is doing Y.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

JULY 6, 2021

A high CPC followed by a conversion rate of ~10% may not make your business its money back on a campaign. Take Zendesk, a customer service SaaS business, that offers plans starting at $49/user/month. A high CPC followed by a conversion rate of around 10% on an item priced at $10 will not produce a ROI. Spotlight or dynamic ads.

CTR 129

CTR X-functional Campaign Price 129

Hubspot

DECEMBER 23, 2022

Whatever you’re looking for, a sales prospecting tool will help you do one or more of the following: Identify high-quality prospects. Unlike manual prospecting, sales prospecting software allows you to quickly identify potential customers. Custom views. The Benefits of Sales Prospecting Tools. Choosing the Right Tools.

Prospecting 76

Prospecting X-functional CRM Contact 76

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does the UI open?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

NOVEMBER 9, 2022

Your time on this page has already generated data on the pop-ups you close, how fast you read, and where your cursor stops. A graph that points up and to the right quickly signals growth. Whether your audience is a group of internal stakeholders or customers, data visuals can be a powerful tool to accelerate growth. Heat Maps 3.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Growth hacking isn’t about deploying sleazy tricks.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MARCH 24, 2016

Finding places people are dropping out is important in setting up a prioritized testing plan. Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. But it does act as a predictive metric that you can explore with testing.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

JUNE 21, 2016

On one side, you have the scientific iterative testing and the more risk-driven innovative testing. In it, he defined three different approaches to better design: a/b testing, usability and radical innovation. When all three of these approaches are used simultaneously, it’s called innovative testing.

A/B testing 58

A/B testing X-functional Clients Start-ups 58

Hubspot

AUGUST 8, 2019

For instance, check out the ad that came up in my search for “hair plugs”. Paid advertising will help you rise to the top in a competitive market and be seen by potential customers who may not know that you exist. It’s equal to Maximum Bid x Quality Score. The landing page is where users will end up once they click your PPC ad.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

PandaDoc

MARCH 7, 2023

Salespeople quickly adapt to consumer needs and switch up tactics whenever necessary. A sales workflow is a sequence of necessary processes that your team can follow to complete a sale. It’s a structure of steps that help lead a customer further down the funnel in the most streamlined way possible. What is a sales workflow?

Process 52

Process Objectives and Key Results Pitch Legal 52

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments.

Conversion 124

Conversion A/B testing UX Consult 124

SaaStr

OCTOBER 30, 2020

390: Randy Rayess is the Co-Founder @ Outgrow, a growth marketing platform that enables marketers to build interactive content/tools to increase customer engagement and boost demand generation. How should customer success engage with interactive content? What can be done to make the sales and customer success teamwork so well together?

A/B testing 74

A/B testing X-functional Launch Start-ups 74

ConversionXL

APRIL 3, 2018

Amazon built its growth on top of these 4 pillars: Customer Centricity. The most important single thing is to focus obsessively on the customer” – Jeff Bezos. They may believe “the customer is always right” but how do they act? Prime was a 6-page memo: inspired by Costco membership model – built as a test.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

SEPTEMBER 15, 2020

Setting up your Google Analytics. When you’re on the site, select Real-Time>Locations and you should see your own city showing up. Every View in Google Analytics has its own Goals and Filters, which are what make customization possible. You could also use conditional segments to identify potential customers.

X-functional 70

X-functional Conversion A/B testing Start-ups 70

ConversionXL

JUNE 26, 2017

Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. So we want to come up with a bunch of radically different ideas & test them. Organize growth into a cross-functional team.

UX 85

UX Cross-sell A/B testing Government 85

SalesHandy

MAY 1, 2020

Around 40% of the sales professionals say prospecting is the most challenging part of a sales process followed by closure and conversions. It strictly follows the methodology of prospect research followed by a sales outreach according to the research’s result. Everyone in your prospect list is not going to be your customer.

Prospecting 87

Prospecting Cold Call Technique Sales 87

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Day two was all about optimization / testing strategies and processes. Finally, day three covered all things customer success and growth. E.g. “I’m always proud to be a customer.”

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

APRIL 28, 2016

Personalization – otherwise known as targeting, one-to-one marketing, predictive targeting, etc – is defined as “delivering different experiences to customers based on attributes of that customer.”. If you’re not running any tests, you’re simply assigning one experience to all users. Business Rules.

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

APRIL 6, 2016

Dual Process Theory – the brain is made up of two “systems.” So you can use framing to shake this up. month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. Perhaps because they require effort (to X). The model is made up of 4 parts: Triggers. Avoiding Pain.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

ConversionXL

MARCH 29, 2017

Typically, it’s a game of continuous small wins that add up over time… Morgan Brown , Inman News : “It’s a feedback loop. Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc. Ideation x Execution = ROI. Let’s back up a bit first, though.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

MAY 3, 2020

Namely, user testing focuses on how the user actually experiences the site; quality assurance focuses on the site itself and how it stacks up against developer intentions. User testing: Examines how real people perceive and use your site/software. A/B test treatments; Email campaigns (including transactional emails ).

UX 63

UX User Experience X-functional Launch 63

ConversionXL

MARCH 25, 2016

Below is a screenshot from a site for a product that “takes out the pain of team inboxes and enables you to scale your customer support, your hiring, your sales and more” Take a look at the icons and try to guess the benefit that it symbolizes… If you’re anything like me, your answers are way off. Is it easy to find?

UX 90

UX A/B testing Objectives and Key Results X-functional 90

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? This will help you think through logical flows and the potential follow-up questions you should ask to get a comprehensive set of data. If so, what qualities should those customers possess?

X-functional 67

X-functional Objectives and Key Results Government A/B testing 67

ConversionXL

OCTOBER 5, 2016

Namely that user testing is focused on how the user actually experiences the site while quality assurance is focused on the site itself and how it stacks up against the developer’s intentions. User testing is… Examining how real people perceive and use your site / software. Your A/B test treatments.

UX 104

UX User Experience X-functional Launch 104

ConversionXL

MARCH 21, 2017

Social media has risen like a phoenix from these ashes and represents a unique opportunity for smart marketers to reach customers in different ways. In addition, once you get the follower numbers deemed worthy for payment, you still need to maintain your audience’s trust. They have 1M+ followers and drive 2% - 5% engagement per post.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

JANUARY 8, 2016

Setting Up Your Google Analytics. When you’re on the site, select Real-Time>Locations and you should see your own city showing up. Every View in Google Analytics has its own Goals and Filters, which are what make customization possible. You could also use conditional segments to identify potential customers.

X-functional 90

X-functional Conversion Start-ups A/B testing 90

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. The logic goes, “if X important person used Y product, it must be amazing.” Apple Computer sales were up 68% over the previous year.

Trust 67

Trust X-functional A/B testing User Experience 67

ConversionXL

AUGUST 19, 2016

From here, you can run tests and use those results to strategize the best solutions for your customers. You can then begin testing to see if users who visited your testimonials or reviews page ended up eventually making a purchase. Of course, all of this is just data that you need to inform A/B test hypotheses.

User Experience 58

User Experience Campaign X-functional Conversion 58

ConversionXL

FEBRUARY 26, 2014

Not just relevance in the sense of improving Quality Score or Ad Rank, but improving the relevance of your search marketing keywords and ads to your potential customers. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? 269: Gorgias helps brands automatically respond to basic questions, and track the impact of customer service on sales so support becomes a profit center. How you can tailor onboarding to customers.

Start-ups 51

Start-ups B2B A/B testing Pipeline 51

Hubspot

SEPTEMBER 3, 2020

I swiped up to purchase without ever leaving the app itself. Additionally, a user doesn't have to follow your account to see an ad from your brand. For instance, I don't follow Crest on Instagram, but I was still shown a Crest ad. Finally, the recommended resolution is 1080 x 1920, with a minimum dimension of 600 x 1067.

A/B testing 101

A/B testing Objectives and Key Results X-functional Follow-up 101