ConversionXL

NOVEMBER 11, 2015

A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments. Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

JUNE 19, 2019

Three strategic mental models for conducting and applying research: “Knowing the name of something is not the same as knowing something.” Four facets of an audience: User perceptions: UX benchmarking , like NPS score , is a “surgical’ way to understand loyalty throughout the customer journey. We sell success.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

JULY 1, 2016

All three options have their unique pros and cons as far as UX and SEO go, but which is most suitable for someone running experiments and tests on the regular? Before m(Dot) design came along, mobile visitors had to wait while the entire site loaded and then struggle to navigate a design and UX made for desktop visitors.

A/B testing 69

A/B testing Retail UX Conversion 69

ConversionXL

JULY 11, 2016

Annemarie Klaassen & Tom van de Berg – Moving Beyond Testing for Absolute Truths. Three tactics to maximize revenue from a CRO program: Free test software. Use free test software to minimize the cost of A/B testing ( A/B Testing with Google Tag Manager ). Change of statistics.

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

ConversionXL

NOVEMBER 22, 2022

These insights can be used to help focus your strategic initiatives to acquire more traffic. Traffic from non-paid results on search engines. Traffic from paid search ads on search engines. landing pages or search engines). Or it could be that issues with UX design have ruined the experience. Context is important.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

FEBRUARY 3, 2022

These can include UX issues or concerns that aren’t addressed in copy.” [via Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. via Observer ]. SEO, email marketing, Facebook advertising).

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

SEPTEMBER 2, 2020

When was the last time you sat down to think strategically about your customer offboarding flow? Through these examples, it’s pretty clear what a bad offboarding UX looks like. There’s no need to over-engineer it: Groove started sending out a simple email that asks users to reply with why they cancelled.

A/B testing 83

A/B testing Follow-up UX Start-ups 83

ConversionXL

JUNE 30, 2016

You can implement cool stuff as well as A/B test different elements with a tool like Sales Patron. In Traction , they refer to it as Engineering as Marketing , but it’s really just creating interactive tools for people to use. Evan Miller’s A/B test sample size calculator. Feature image source.

Conversion 74

Conversion A/B testing Education Gaming 74

SaaStr

APRIL 16, 2023

It turned out that the virality was a tremendous lead gen engine, and we never had to spend a dime on marketing, but then it really took a salesperson to get the sale over the top. Then, from there, we essentially reverse engineered all the classic functions of an enterprise software company. We could never quite make that work.

Start-ups 135

Start-ups Real Estate Product Networking 135

ConversionXL

NOVEMBER 19, 2015

Bentzel: “On the surface the ‘chief marketing technologist’ looks like strategic marketing progress in the digital age. We as designers, founders, UX & UI professionals and creators need to take a stance against Dark Patterns.” That’s something Jakob Nielsen wrote about about a decade ago in relation to search engines.

Technique 128

Technique A/B testing UX Commission 128

ConversionXL

APRIL 6, 2016

Ton Wesseling: How to Utilize Your Test Capacity? you don’t have enough data and you can’t run A/B tests. Can begin running tests. If you are below 1,000 conversions per month, you don’t have the power to run tests (w/ power of 80, you need 15%). 6 A/B testing pitfalls: Misinterpreting P-values.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

ConversionXL

MARCH 26, 2014

Yehoshua Coren is the Founder & Principal of Analytics Ninja LLC, a pure play digital analytics consultancy that provides advanced strategic implementations and analysis utilizing Google Analytics and Google Tag Manager. #3: 3: Integrating Split Test Data with GA Custom Variables.

Conversion 131

Conversion Healthcare E-commerce Networking 131

Martech

FEBRUARY 25, 2022

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. All content leverages the built-in personalization engine to tailor content and offers to individual customers.

E-commerce 117

E-commerce B2C Manufacturing CRM 117