Salesforce

NOVEMBER 17, 2021

digital ad spend on social media influencer content will grow to $6 billion this November and December, and lead to a 30% rise in social media referrals. Prediction: An increase in influencer content ad spend will lead to a 30% rise in social media referrals. Test everything. Ready to capture the opportunity?

Retail 98

Retail A/B testing Referrals Drivers/motivators 98

ConversionXL

FEBRUARY 3, 2022

Acquisition: Generating leads and new users; Activation: Increasing product usage and improving customer experience; Retention: Reducing churn and encouraging repurchasing; Referrals: Encouraging brand advocacy; Revenue: Turning leads into customers. Start by A/B testing. These stages aren’t a strict pathway.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

FEBRUARY 3, 2022

The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Dropbox Basic account holders earned 500 MB of storage for each successful referral. Similarly, Dropbox’s referral program might have fallen flat if people had to personally pester their friends. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

MAY 27, 2022

Because we’ve helped them every step of the way—whether they’re launching startups, building sales teams, or chasing down sales goals—they know exactly who to trust when they’re ready for an inside sales CRM.” – Steli Efti [via Close.io ]. To drive interest, promote your webinar at least two weeks ahead of launch. Optimized CTAs.

Referrals 115

Referrals Drivers/motivators Angle Promote 115

Hubspot

SEPTEMBER 30, 2020

A/B testing functionality. A/B testing. A/B testing functionality embedded in most features. One of the coolest features they've recently launched is "smart traffic." A/B testing functionality is limited. A/B testing and optimization features. Sales pages. Squeeze pages.

A/B testing 101

A/B testing Price CRM Campaign 101

ConversionXL

JUNE 16, 2022

For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels. If specific elements of your content assets are tested after launch, these will also be detailed here. Expected launch dates and milestones.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

JULY 25, 2016

Many redirects and apps strip away referral tags from links, so when your audience lands on your page GA has no way of knowing where they came from—it ends up looking like direct traffic, which is just how Google Analytics reports it. http-to-https/https-to-http redirects. 302 redirects. Any other redirects between the click and the content.

Referrals 85

Referrals A/B testing Campaign Start-ups 85

ConversionXL

SEPTEMBER 18, 2019

Some 44% of companies spend more than $10,000 a year on A/B testing products alone—many spend far more.). Finding seasoned CRO experts can take many months, and launching a CRO program can take even longer. Can be a bottleneck for launching multiple tests. Word-of-mouth referrals are a great first step.

Process 94

Process Objectives and Key Results A/B testing Referrals 94

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Do User Experience Research.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

MAY 6, 2019

A/B testing and optimization. Testing and optimizing your landing page is an integral part of the process. It's unlikely you’re going to nail it on the first try, so you want software that enables testing customer behavior and optimizing the content and layout to maximize conversions. Analytics tools. Image Source.

A/B testing 78

A/B testing Price CRM Lead generation 78

Sales Hacker

JANUARY 29, 2019

” Trend 3: Incorporate more data, machine learning, and A/B testing. I want to do a live A/B test for outbound!”. Launch our community hub to allow our customers to collaborate together (coming soon!). When done purposefully, sales referrals are typically the highest converting sales opportunities.

A/B testing 80

A/B testing Cross-sell Referrals Sales 80

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission 85

Commission Objectives and Key Results SQL A/B testing 85

ConversionXL

OCTOBER 17, 2012

Just getting in touch because I noticed you didn’t launch your flight contest. Launch Your Contest (links directly to their contest). It addresses the three most common questions their customers have before they launch an (awesome) flight contest at Flightfox.com. Vero] A/B testing isn’t just for your landing page.

Campaign 104

Campaign Conversion E-commerce Education 104

Hubspot

APRIL 6, 2020

I’m currently working Role or Project at Company Name and I am very interested in learning more about how you use A/B testing to enhance detail mentioned in last conversation. Thanks again for your time, and good luck with your upcoming feature launch! Implement A/B testing discussed on premium products [Owner].

Follow-up 95

Follow-up Meeting Objectives and Key Results A/B testing 95

Hubspot

JANUARY 13, 2013

Facebook could be releasing a smartphone, launching a gaming platform, or even acquiring Google! Besides any closed-loop marketing analytics you have set up to measure the impact of referral traffic from Instagram, of course.) The new Digg platform launched about 6 months ago and is now starting to monetize.

A/B testing 78

A/B testing Engineering Legal Referrals 78

Hubspot

JANUARY 12, 2011

PPC Advertising - You might be using pay-per-click advertisements on Google, Bing or Facebook to help drive leads for your business, but if you are willing to spend a little money, you can also use these platforms to conduct some broad title testing. Let's say that you are about to launch an important new ebook for lead generation.

Click Through Rate 73

Click Through Rate A/B testing Healthcare Lead generation 73

ConversionXL

OCTOBER 31, 2014

In fact, Goals are used as the primary method of showing conversions in many of the built-in reports: They’re the first metric choice when creating an Experiment for A/B testing of pages: And as with most data collection features, setting up Goals unlocks an entire set of reports. We now know it’s Orange by a landslide!).

Start-ups 134

Start-ups Follow-up Referrals Conversion 134

ConversionXL

FEBRUARY 26, 2014

Are there things that you do on a weekly basis like start new sales, launch email campaigns, or push new content? Create a Monday through Sunday chart and plot out all the possible day-of-week specific Campaign schedules you could create to directly support groups that revolve around these page or product launches.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

Hubspot

OCTOBER 17, 2018

But if you’re already testing certain marketing variables and learning from the outcomes, you're executing "growth hacking" without the label. Think about it -- have you ever A/B tested a subject line in an email? When you launch a new Facebook promotion campaign, publish three or four different versions of the same ad.

Growth 101

Growth Objectives and Key Results A/B testing Campaign 101

Hubspot

JULY 20, 2012

Or maybe you're stuck putting the finishing touches on that marketing campaign you're launching on Monday. Furthermore, use A/B testing to optimize the placement of your various calls-to-action to target the right CTAs at the right time to the right website visitors. Motivate and captivate your visitors with beautiful CTAs!

Drivers/motivators 78

Drivers/motivators Cold Call A/B testing Click Through Rate 78

ConversionXL

JUNE 16, 2016

Referral: Optimizing for current customers who are willing to tell a friend. Ease: How easy is it to launch the test or experiment? Look at how many tests were launched, how many were not. Discuss key learnings from the tests run the previous week. Choose tests from the backlog for the upcoming week.

A/B testing 66

A/B testing Growth Engineering Launch 66

ConversionXL

JULY 21, 2022

A/B test components, such as: Landing page design ; Messaging; Headlines ; Subject lines ; CTAs ; Images; Send times. Test processes regularly to see which segments respond best to your marketing. billion ,15 times that of its biggest competitor Chorus , which launched the same year. Like Lemonade, Gong is data-driven.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Salesforce

APRIL 16, 2024

A/B testing subject lines, content, or sending times allows for optimization based on data-driven insights. Essential metrics you should focus on include: Website traffic Monitoring the number of visitors to the website, as well as the sources of traffic (organic search, social media, referral, etc.),

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

Lead Fuze

JUNE 30, 2023

We’ll also discuss maximizing referrals, leveraging software tools like HubSpot, co-marketing collaborations, A/B split testing, website popups and webinars. Maximizing Referrals for Lead Generation Besides lead scoring, another effective strategy is leveraging referrals.

Lead generation 52

Lead generation Cold Call Referrals CRM 52

Highspot

DECEMBER 19, 2023

Improve Lead Qualification and Prioritization The sales development playbook provides criteria to identify high-value leads and referrals, ensuring SDRs focus on opportunities with the highest potential. This may involve conducting A/B testing and monitoring response times.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Hubspot

FEBRUARY 15, 2016

Many of the highest-tech rockets don’t make it to orbit; they fall ‘clunk’ on the launch mat. And most importantly it has been a reliable leading indicator of growth in word-of-mouth referrals – our largest marketing channel.". But while obtaining your NPS is easy, knowing how best to use the information is anything but.

Promote 53

Promote UX A/B testing Cross-sell 53

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). They also help folks receive referral traffic from other websites. Launched in May 2003, it is mainly used for professional networking. 99 Marketing Terms to Improve Your Marketing Vocabulary. 2) Analytics. Learn more about inbound links here.).

Networking 78

Networking Engineering Non-Profits Follow-up 78

ConversionXL

FEBRUARY 27, 2019

Obviously, that makes them a great place to cross-promote, upsell, encourage sharing/reviews/referrals, etc.”. The next step—and the final one prior to the launch of an email campaign—is to turn your strategy into copy. That said, you need enough subscribers and a rock-solid process to do statistically valid email testing.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

ConversionXL

APRIL 29, 2014

I’m going to lay out the specific tests & processes I’ve used to grow these startups into incredibly valuable businesses. The Difference Between Testing and Unlocking Growth. Many people get hung up at the testing stage. Resources — What will it take organizationally to get these tests done?

Engineering 117

Engineering Conversion Growth A/B testing 117

Hubspot

SEPTEMBER 19, 2012

That way you can see if Monday's email send had any impact, and whether it was more or less than the impact of the new offer that launched the week before. How can a marketer be expected to meet, say, a leads goal if they can't create a new landing page to launch their new offer and collect leads? The difference between a 1.7%

A/B testing 78

A/B testing Contract CTR Click Through Rate 78

ConversionXL

APRIL 3, 2019

Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure. Find the smallest steps to test the riskiest assumptions quickly. They tested offering 10 free credits for working out with a buddy.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

NOVEMBER 5, 2015

Think about it… What other channel can you launch something and drive sales immediately? Launch a viral competition. A viral competition is a competition where you enter with an email address, and then get extra entries for every person who signs up from your referral. A/B testing of messaging.

Launch 134

Launch Campaign Referrals Promote 134

ConversionXL

APRIL 3, 2018

Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). So they optimized referral process. You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Building trust.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

NOVEMBER 23, 2022

The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. “: For this, you can resort to the usual experimentation, ranging from A/B testing and pilots to MVPs. After that, it’s time to debate about your assumptions with others.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Hubspot

APRIL 18, 2014

Run A/B tests to see how short you can get the form so you''re still getting quality leads and making your sales team happy, but you''re not putting your landing page visitors through too much to receive the content on the other side of your landing page. If you''ve never run an A/B test before, here''s a guide to show you how.

A/B testing 78

A/B testing Referrals Promote Conversion 78

ConversionXL

NOVEMBER 18, 2014

Isabella did quite a bit to get these results – they launched the recommendations feature, moved to an HTML rich format and aligned their web and email experiences. With receipts, users have completed their purchase – reward their efforts with relevant offers or rewards for referrals (rewards motivate future behavior).

Click Through Rate 124

Click Through Rate E-commerce Retail Cross-sell 124