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How To Visualize A/B Test Results

ConversionXL

You may be wondering, “why should I make my own visualization of my A/B test results?” ” Because the A/B testing tools in the market already provide you all the necessary tables and graphs, right? They tell you when an A/B test is significant and what the expected uplift is. So why bother?

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How to Minimize A/B Test Validity Threats

ConversionXL

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

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Jonas Weigert on A/B Testing Beyond the Landing Page (Q&A)

ConversionXL

” A/B Testing Beyond the Landing Page. Jonas Weigert: “Like most online businesses, we A/B test landing pages and the signup flow. We also put a lot of effort into testing product communication (emails, SMS, and push notifications) to drive users into our product.

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11 Things That Work More Often Than Not in A/B Tests

ConversionXL

Whether you’re just starting your first a/b tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test. Indicate how many frames are present, and where the user is within the “progression.”

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11 Things That Work More Often Than Not in A/B Tests

ConversionXL

Whether you’re just starting your first a/b tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test. Indicate how many frames are present, and where the user is within the “progression.”

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10 Statistics Traps in A/B Testing: The Ultimate Guide for Optimizers

ConversionXL

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used. Each test is accompanied by an acceptance of a certain probability of error in the test results.

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How to Write Sales Emails People Want to Read

Highspot

Here are different strategies to help you refine and present value. Create momentum with Attention, Interest, Desire, and Action (AIDA) The AIDA model represents the stages a potential customer goes through before purchasing. Then, conclude by presenting your product as the solution to the problem. The challenge?