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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketers are often A/B testing different strategies to optimize campaigns. Marketing automation also makes it easier to conduct A/B testing: By testing different versions of messages, including email subject lines, calls to action and landing pages, marketers can better understand what resonates best with their audience.

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The Best Lead Generation Software Options For Your Business

ClickFunnels

Customer relationship management (CRM) integrations with apps like HubSpot and Salesforce. The technological sophistication that allowed the company to achieve such blistering page loading speed also enabled them to introduce various innovative features such as: A super flexible page editor that offers unmatched creative freedom.

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How to Use AI to Transform Your Email Marketing

Salesforce

There are plenty of questions that marketers need to answer before fully taking advantage of the technology. AI — which is embedded into many marketing platforms — can help you optimize and deliver great email marketing campaigns, as long as you understand how the technology works. How do we integrate AI into our strategy?

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How To Get Started With Email Segmentation

Salesforce

Each group feels “seen” as the content they receive resonates with their specific technology-related interests. Customer relationship management (CRM) systems play a crucial role in storing and managing customer data, while analytics tools help in extracting meaningful insights. Boost engagement? Increase conversions?

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B2B Excellence through Marketing Orchestration

Heinz Marketing

Integration of Marketing Technologies : Organizations with effective marketing orchestration integrate their marketing automation platforms, customer relationship management (CRM) systems, and other marketing technologies to create a unified view of the customer journey.

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10 Sales Email Templates to Escape the Spam Folder

Sales Hacker

Technology has transformed how we connect with prospects, but it has also put consumers on guard. It’s becoming increasingly difficult to begin building relationships with cold leads via email. These new technologies are making it easy for sales teams to write better emails and connect with prospects at the right time.

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Understanding The Customer Journey

The 5% Institute

A/B testing, customer surveys, and heatmaps are valuable tools for gaining insights into customer behaviour and preferences. Leveraging Technology for a Seamless Journey Technology plays a vital role in delivering a seamless customer journey. Embrace technology to create a frictionless experience for your customers.