Hubspot

FEBRUARY 27, 2020

To some marketers, A/B tests are a no-brainer. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning.

A/B testing 101

A/B testing Technique Campaign Launch 101

ConversionXL

DECEMBER 1, 2014

This is true with every aspect of your landing page, but you’ve got to start somewhere. So let’s start with one of the often overlooked – but super-important – elements of your landing pages: your opt-in forms. A/B test #1: The placement of your form on your page. A/B Testing Takeaways. Just test.

A/B testing 127

A/B testing UX Click Through Rate Prospecting 127

ClickFunnels

AUGUST 16, 2021

Why Should You Use Split Testing To Optimize Your Sales Funnel? What Should You Split Test? (A/B A/B Testing Ideas) How To Conduct a Proper Split Test Common Split Testing Mistakes That You Need To Avoid Want Russell To Show You How To Build a Sales Funnel? What Is Split Testing? A/B Testing Ideas).

A/B testing 246

A/B testing Technique Conversion Follow-up 246

ConversionXL

OCTOBER 7, 2022

First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. What is bandit testing? The practical differences between A/B testing and bandit testing Explore-exploit Benefits of bandit testing A few flavors of bandit methodology Epsilon-greedy method What about other algorithms?

A/B testing 113

A/B testing Campaign Intrinsic Conversion 113

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? How to Prioritize Test Hypotheses?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

Hubspot

APRIL 3, 2014

"Let''s A/B test it" is the new "Let''s circle back on that.". Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals. 2) Creating the Test Before You Set Your Goals.

A/B testing 78

A/B testing User Experience Technique Pitch 78

Hubspot

MAY 16, 2019

When content marketing was gaining steam, there were really only a few techniques you could leverage. So, to help you learn about the most effective marketing techniques around today, we've rounded up the ten best marketing techniques for 2019. A/B Testing. That was pretty much it. Email Subscriptions.

Technique 101

Technique A/B testing Angle Pitch 101

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. Nowadays, employing such techniques is downright a prerequisite of doing business online successfully.

UX 115

UX Technique Conversion Product 115

SaaStr

FEBRUARY 20, 2024

Together they share the high-velocity techniques they use to maximize sales, including: Sell to SMBs Use round-robin to assign accounts, but you’re not sure if it’s optimal Are stuck in a world of geographic territories Spend a lot of time manually building territories Gusto thinks of the rev ops capability as the brain center and engine builder.

Go To Market 108

Go To Market Territory Technique A/B testing 108

Search Engine Land

JULY 29, 2024

Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Traditional SEO techniques often lay the essential groundwork for GEO, and when combined, they can create a powerful digital marketing strategy that maximizes your online presence. Nevertheless, it provides a valuable starting point.

Engineering 131

Engineering Objectives and Key Results User Experience Trust 131

ConversionXL

SEPTEMBER 14, 2015

The Practical Differences Between A/B Testing and Bandit Testing. A/B split testing is the current default for optimization, and you know what it looks like: You send 50% of your traffic to the control and 50% of your traffic to variation, run the test ‘til it’s valid, and then decide whether to implement the winning variation.

A/B testing 116

A/B testing Intrinsic Campaign Conversion 116

ConversionXL

SEPTEMBER 20, 2016

There are, however, research techniques that purport to do just that. Empathic design is one such technique, an underutilized facet of qualitative research. It’s actually a technique developed by German firm, Nymphenburg Group. When a person has grown-up, they play an important role in discovering new things.”.

A/B testing 105

A/B testing Technique Drivers/motivators UX 105

ConversionXL

OCTOBER 6, 2016

Just when you start to think that A/B testing is fairly straightforward, you run into a new strategic controversy. This one is polarizing: how many variations should you test against the control? Let’s start with the easy stuff: the math. They may use different techniques, but they solve for the problem.

A/B testing 111

A/B testing Strategize Drivers/motivators Technique 111

ConversionXL

NOVEMBER 28, 2018

Start with manual bidding. Start low and conservative, then work your way up as you collect data—it’s the easiest way to make sure you aren’t getting caught with the highest CPC in your industry. I’m in love with A/B testing (like, in love). But with A/B testing , you need to minimize variables.

A/B testing 117

A/B testing Campaign Click Through Rate Start-ups 117

Martech

OCTOBER 6, 2021

In this case, several personalization platforms started as simpler services for providing A/B testing. Some others started their journey offering website personalization and have broadened from there, though typically the newer services remain less rich. Common capabilities are: A/B Testing, or more advanced A/B/.N

Technology 117

Technology Technology E-commerce A/B testing 117

Heinz Marketing

JULY 9, 2021

My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. Welcome to the fifth installment of The B2B Marketer’s Quick Start Guide. Check out the previous quick start guide posts on sales automation and direct mail platforms. Without further ado…. – the list goes on!

B2B 138

B2B A/B testing Campaign Promote 138

Salesmate

MARCH 26, 2021

So, before adopting live chat, there are various techniques and tricks that you must know to perform your best. Moreover, by segmenting your audience in a user group and qualifying them, you can start a contextual conversation by assigning the lead to the right team member. Measure conversation metrics for team performance .

Technique 80

Technique CRM Contact A/B testing 80

Lead Fuze

AUGUST 17, 2021

The answer is A/B testing — a process that pits two versions of the same message against each other in order to determine which variation drives more desired outcomes. In the case of cold sales email , in particular, A/B testing can help you get: More opens. The Benefits of A/B Split Testing.

A/B testing 98

A/B testing Follow-up Prospecting Campaign 98

Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. So if you're not happy with your current marketing analytics solution and its ability to integrate all your marketing data, searching for a new solution is a great place to start. Back up marketing decisions with data.

A/B testing 101

A/B testing Click Through Rate Technique Meeting 101

ConversionXL

JULY 25, 2022

Companies that engage in strategic CTA testing continue to drive success metrics like CTR (click-through rate) up and to the right. CTA testing is paramount because it’s not always obvious what needs to happen for your business. Consider the CTA “Sign up now” on a SaaS product landing page. How much does it cost?

A/B testing 146

A/B testing Contract Appointment Drivers/motivators 146

Search Engine Land

MARCH 14, 2024

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. It’s important to highlight the second step: Group.

A/B testing 100

A/B testing Click Through Rate UX Engineering 100

ConversionXL

MAY 6, 2014

Prior to launch, I “tested” hundreds of traffic sources, from Reddit Ads, to specific music forums. I ended up with a custom Google Analytics dashboard like this, which made it clear which traffic sources delivered the most relevant traffic. Urgency is a strong catalyst, but it doesn’t stand up very well on its own.

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

Hubspot

JANUARY 16, 2020

Netflix's comedy account is my favorite — it incorporates memes and updates about new stand-up specials, comedy series, and employs user-generated content (UGC) to engage with Netflix followers. For instance, it can tell you whether your audience is made up of travel buffs, cooking enthusiasts, or music lovers.

A/B testing 91

A/B testing Launch Technique Campaign 91

ConversionXL

DECEMBER 17, 2018

As we wrap up 2018, we went back through everything we’ve published this year to find the 10 most-read articles. How to Get Started with Machine Learning and AI for Marketing. You’re probably ending your A/B tests either too early or too late. Here’s the list: 10. The Role of SEO in Growth.

A/B testing 111

A/B testing Referrals Technique Represent 111

ConversionXL

DECEMBER 21, 2017

Starting from the 10th and moving to the number 1 spot. #10 In the hands of someone with an agenda, data can be weaponized to back up that viewpoint. 5 18 Top A/B Testing Tools Reviewed by CRO Experts. Finding a proper A/B testing tool isn’t the problem anymore. 10 How to Avoid Being Deceived By Data.

A/B testing 85

A/B testing UX CTR Click Through Rate 85

Martech

MARCH 15, 2024

It’s a technique employed by the world’s best brands and one that you should implement in your email campaigns. It’s always worth A/B testing various colors to see what your subscribers respond to best. Once you’ve performed a few different tests, you can start implementing the results to optimize your email campaigns.

A/B testing 137

A/B testing Campaign Technique Promote 137

ConversionXL

MAY 16, 2017

In addition, you’ll consistently come up short on bringing true business value to your company. According to Tim Wilson from Analytics Demystified , “Most analyses don’t turn up wildly surprising and dramatic insights. Or why simply respond to a “report request” and start data puking? What’s missing?

A/B testing 132

A/B testing Campaign Referrals Trust 132

ConversionXL

NOVEMBER 9, 2021

Landing page optimization is the process of continuously testing, amending, and retesting the effectiveness of your web pages to improve conversion rates. . The top of the page is set up to deliberately guide the visitor to the flashing blue dot on the left side. test driving cars before purchasing). . Image source.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Start-ups 156

PandaDoc

MAY 12, 2025

Lets get started. Sales, limited-time discounts, and similar approaches can be used to create a sense of urgency or shake up buyer perceptions, but these are temporary solutions that lose value if used too often. In a typical pricing test, two versions of a product or offer are shown to different customer segments.

Price 52

Price A/B testing Non-Profits Legal 52

ConversionXL

APRIL 22, 2015

Testing tools are affordable (even free), and increasingly easier to use – so pretty much any idiot can set up and run A/B tests. The hard part is testing the right things, and having the right treatment. Those two add up to indicate execution velocity. This is not where the difficulty lies.

A/B testing 123

A/B testing Cross-sell Follow-up Start-ups 123

Heinz Marketing

APRIL 26, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing If you are just getting started in your ABX journey, you’ve landed at the right place. I would start with aligning the people and process first and then get into the tool. Let’s get started step by step on a successful ABX journey: 1. Quality takes over quantity.

Objectives and Key Results 105

Objectives and Key Results A/B testing B2B Follow-up 105

Search Engine Land

SEPTEMBER 12, 2023

This positive development will free up time for managers to focus on other important tasks. Don’t wait until it’s too late – start building those bridges today! Attribution measurement and incrementality testing Proving the value of paid search to an overall marketing program is familiar to PPC managers.

Account management 132

Account management Gaming A/B testing Campaign 132

ConversionXL

NOVEMBER 25, 2015

Instead, a variety of research techniques have been developed and used through the years. Here are four popular ones: Gabor-Granger technique. Note: if you’re a startup, these techniques might be overkill. ” That said, if you’re in an established market, these four techniques are popular and effective: 1.

Construction 78

Construction Price Product A/B testing 78

ConversionXL

SEPTEMBER 21, 2015

At a certain point, the results from your A/B testing may slow down. Eric Ries summed up the problem well in a 2010 blog post: “It goes like this: whenever you’re not sure what to do, try something small, at random, and see if that makes things a little bit better. All optimization techniques get stuck in this position.”.

A/B testing 106

A/B testing UX Follow-up Growth 106

Martech

FEBRUARY 8, 2024

So, why start from the bottom in B2B? Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. A person who looks it up is in the market to spend money.

B2B 127

B2B Gaming Niche Appointment 127

Beeketing

APRIL 25, 2021

However, a poorly-planned email marketing campaign may drive customers away and end up becoming expensive. . Let’s get started. A customer has shown interest in your business by going through the trouble of signing up for your email list. Are you still waiting to hit a certain number of subscribers to start your email campaign?

Campaign 98

Campaign A/B testing Click Through Rate Start-ups 98

ConversionXL

FEBRUARY 21, 2017

When the time is up they’re asked questions about what they remembered. It’s a great test for clarity, and you get a nice world cloud to show your design team or boss. This technique relates specifically to how you organize and label a website for navigation. A/B Testing. Image Source. Image Source.

User Experience 103

User Experience Conversion UX A/B testing 103