Salesforce

JANUARY 9, 2025

Other strategies include creating an effective call to action for all channels and using A/B testing on lead generation campaigns to determine the best approach. Additionally, a lead scoring system for opportunity qualification makes it easy to determine quickly which leads should be passed to the sales team.

Closing 98

Closing Represent Territory Lead generation 98

ConversionXL

JUNE 13, 2016

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used. Each test is accompanied by an acceptance of a certain probability of error in the test results.

A/B testing 77

A/B testing Non-Profits Conversion Follow-up 77

Hubspot

JANUARY 27, 2020

In Ronny Kovahi 's talk at CXL Live a few years ago, he brought up a great point on A/B test results: the best case scenario is when you test something you thought was 'meh', and it wins. Yes, being wrong is the best possible thing that can happen to you when you run A/B tests! Embrace Being 'Wrong'.

Growth 101

Growth A/B testing Campaign Electricity 101

ConversionXL

DECEMBER 9, 2014

Be it congruence bias , texas sharpshooter fallacy , narrative fallacy , Dunning-Kruger Effect or just about every other known fallacy on the books all research shows that people are far more likely to reach a false conclusion then a real one. The post The Greatest Factors Limiting Your Testing Program appeared first on ConversionXL.

A/B testing 98

A/B testing Real Estate Drivers/motivators Start-ups 98

Hubspot

MARCH 12, 2019

Proof is an early stage SaaS startup based in Austin, Texas. They make software that helps you rev up your website's conversion rate using social proof, personalization, and A/B testing. This is another great tool when you want to accomplish marketing, sales, and support features under one roof. Image Source.

Lead generation 101

Lead generation User Experience Transportation A/B testing 101

ConversionXL

FEBRUARY 3, 2017

Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). Test your landing pages and offers frequently. That means it’s exceptionally easy to A/B test elements of the page, including the offer itself. Share your own testing insights.

Profit margin 116

Profit margin Commission Networking Referrals 116

ConversionXL

DECEMBER 17, 2015

Show an A/B test case study to a group of 12 people and ask them why they thought the variation won. Why Did This Test Win? Even worse is the fact that people are hard-wired to group the data points after the fact to suit their story, which is known as the Texas Sharpshooter Fallacy. Image Source.

Consult 66

Consult A/B testing Presentation Construction 66