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Account Management Excellence (feat.) Will Frattini

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount and Will Frattini, Head of Enterprise Revenue & Growth at Zoominfo, take on account management and account expansion selling. You'll learn why a focused and intentional account management strategy is essential for net revenue retention and account expansion.

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Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

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Everything is Sort of the Same at a Given ACV (Annual Contract Value)

SaaStr

But there’s one thing I can tell you in SaaS, at least: Almost Everything Except the Product Itself is Sort of the Same at a Given ACV (Annual Contract Value) Level. By that I mean: If your deal size is say $5k per year, there’s a certain way you sell. You can spend more time with prospects. You close fewer deals.

Contract 103
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5 Buying Signals Too Many Sellers Miss, According to Experts

Salesforce

You’ve done your customer research, made prospecting calls, and connected with a potential buyer. Buying signals are subtle communication cues from prospects that indicate an interest in a product or service. You can lean into prospect need or interest, speeding up the sales cycle by cutting out long negotiations, and close quickly.

Contract 119
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How to Build a High-Performing Inside Sales Team

Veloxy

When we talk about outside sales, we’re referring to a team that goes out on sales calls to sell regionally and at conferences, events, and so on. On the flip side, inside sales is handled remotely without face-to-face interaction with prospective buyers. 3: Account Managers. Inside Sales Team. 4: Sales Engineer.

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Selling to Enterprise: Be Ready Before Moving to Enterprise

Lead Fuze

SMB and mid-market businesses may be tempted to go straight into selling to enterprise. Those deals are large, with 3 year contracts and prestigious logos. I have seen organizations that were successful in selling to enterprise, but I’ve also worked with ones who failed to make the transition. Technical account management.

Sell 52
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9 Things You Should Never Say to a Prospect Over Email

Hubspot

Do you have any questions about the contract?". I’m looking forward to working with you [prospect].". Great to meet you [prospect]! You’re working with a prospect. I found myself in this situation a few years back: The deal had been advancing, my prospect was responsive over email, and I was confident we would close soon.