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Account management software: What is it, and what are the best tools?

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If your company wants to increase sales and nurture existing customers, account management software could be the perfect tool to propel you to success. This guide will discuss what account management software can offer you, the main benefits and features to look for, and our assessment of the best solutions on the market.

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Account Management and Application Integration

SalesPop

The next aspect of account management we need to consider–one that is vitally important–is application integration. Integration Tied Into Account Management. Let’s take a look at how application integration affects account management. Otherwise, account management isn’t really possible.

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Account Management: It’s About Keeping Customers!

SalesPop

Sales most definitely have two sides, and this is also true of account management. Following the dot-com bubble burst, people learned that sales mattered just as much as the product. This is also true of account management. If your product requires advertising or salespeople to sell it, it’s not good enough.

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Why Do We Innovate? It’s Called Account Management

SalesPop

We explored the vital importance of account management in our previous article on account management —the idea being that obtaining new accounts is far more costly than maintaining and expanding existing accounts. How do companies hang onto accounts? My son is now growing up with it, too.

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Project Management—an Essential Part of Account Management

SalesPop

But at the end of the day, account planning naturally evolves into creating a project, which falls into the realm of project management. A project is primarily made up of objectives. One place where project management really comes into account management is bringing a broadly stated goal into realistic terms.

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Pipeliner CRM: Vital In Times of Crisis

Sales Pop!

The difference between such systems and services and Pipeliner CRM is that a company cannot run without Pipeliner. Maintaining Existing Accounts. The reason for our concentration on key account management is that without its existing customers, a company has no business. In times of crisis, Pipeliner is vital.

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Key account management strategy: Setting things in motion

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Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.