Remove Account management Remove Cross-sell Remove Drivers/motivators
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Account-based selling in 2025: Everything to know

Highspot

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

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Owning Customer Expansion: A B2B Marketing Playbook

Heinz Marketing

Expansion isn’t a vague concept—it’s a set of measurable outcomes: increasing account value through upsells, cross-sells, feature adoption, or renewals with add-ons. A buyer who’s clicked through multiple knowledge base articles on a complementary product might be open to a cross-sell. Marketing can change that.

B2B
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B2B sales enablement: How to elevate your approach

Highspot

Enablement focusing on content management Through marketing and sales team collaboration, B2B sales enablement teams can turn their attention to: Content marketing: Developing detailed assets that can be leveraged for account-based selling, ad-hoc prospect and customer engagement, and content management.

B2B
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GTM 149: Inside Meta’s $10B Sales Playbook with Rick Kelley

Sales Hacker

And I went to sell advertising solutions for them and I really enjoyed, you know, matching. audiences that were on Lycos, platforms to what an advertiser was looking to do sell their products. And a good example of that is maybe we overinvested in account managers and we needed more sales people. Is it third parties?

GTM
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Dear SaaStr: What’s the Best Way to Build a Comp Plan for Account Managers Focused on Upsell?

SaaStr

Dear SaaStr: What’s the Best Way to Build a Comp Plan for Account Managers Focused on Upsell? Building a commission plan for Account Managers (AMs) is a bit different than for AEs (Account Executives) because AMs are typically focused on retention, expansion, and upsells rather than net-new sales.

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Key Account Management: The Ultimate Guide

Hubspot

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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Project Management—an Essential Part of Account Management

SalesPop

One place where project management really comes into account management is bringing a broadly stated goal into realistic terms. They can use account planning and project management to figure out just how realistic that goal is. Numerous parts of project management will be part of this tool. the innovator.