ConversionXL

AUGUST 24, 2021

It also appears to be a new product entering the market, so the ideal candidate will be familiar with implementing solid go-to-market strategies and product launches. Leaders and hiring managers are looking for marketing managers who are: Motivated. Source: Zippia.

Promote 141

Promote Pitch Campaign Niche 141

Gong.io

AUGUST 10, 2020

Which selling skills should account managers focus on building? On a recent episode of the Reveal podcast, we connected with MJ McCarthy, VP of Account Management at Everbridge, for answers to these and other questions that are top of mind for revenue leaders. Selling Skills and Account Management.

Customers 62

Customers Cross-sell Account management Drivers/motivators 62

Sales Hacker

JUNE 17, 2019

She spent 20 years growing technology companies through her focus on delivering strong go-to-market strategies, building demand gen engines, opening new channels of revenue and developing customer success and account management programs. Is it money? Is it recognition? How to Attract and Retain the Best Young Talent.

Contract 82

Contract Drivers/motivators Sales Price 82

Sales Hacker

APRIL 24, 2018

The transformative moments in customer experience that driver customer delight. 4) Customer Experience vs. Account Management [8:15]. 5) Balancing your Go To Market Strategy with Customer Experience [10:30]. I’ve changed the mission of the account management team to be much more consultative and proactive.

Customers 50

Customers Account management Go To Market Follow-up 50

SaaStr

AUGUST 27, 2019

This will include diving into the pros and cons of the various comp design models, including MBOs, detailed incentive structures and flat commission rate payouts, as well as the nuance between using comp design as a motivational factor but not as a substitute for good management. Why don’t we actually go down the line?

Territory 63

Territory Cross-sell Contract Drivers/motivators 63

Highspot

JULY 31, 2020

Manages day-to-day communications with sales and other go-to-market teams. Manages sales content organization and strategy. Secure your sales team’s success by carefully defining their roles and responsibilities within your go-to-market team — and invest as necessary in the supporting functions they need to thrive.

Assembly Line 72

Assembly Line Territory Strategize Sales 72

SaaStr

SEPTEMBER 18, 2020

And in this way, we under invested in middle management along the way, especially in our go to market motion. And instead of investing in managers, people to manage a group of people, and get them motivated and keep them focused on metrics, we invested in a bunch of automation. And they trusted people.

Account management 98

Account management Engineering Launch Start-ups 98

SaaStr

SEPTEMBER 13, 2020

Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. Transcript of Episode 374: Henry Schuck: Every company big and small is realizing that high quality data is a necessity to go to market.

Non-Profits 93

Non-Profits Strategize Trust Growth 93

SBI

JULY 12, 2018

Joe: InsideView helps B2B companies drive rapid growth by empowering business leaders to quickly and confidently make go-to-market decisions. Joe: Once a company purchases InsideView, we initiate our Smart Start process to document our customers’ key business drivers and needs with the entire InsideView account team.

Gaming 41

Gaming Territory Contact Drivers/motivators 41

Sales Hacker

AUGUST 25, 2023

We’ll continue on our mission to provide real stories/strategies/insights from the best go-to-market operators on the planet, spanning sales, marketing, customer success, operations/enablement, product and hiring. Mark’s pro tip: “And why call them Growth AEs vs. Account Managers? Very simple.

GTM 53

GTM Contract Cross-sell Account management 53

Sales Hacker

SEPTEMBER 11, 2018

Tomasz made a name for himself through deep data-driven analysis of the best SaaS businesses and helping the SaaS community unpack the key drivers of growth across different operational frameworks. I became an account manager for some of the large social networks. What You’ll Learn. Then I went to work at Google.

Quota 48

Quota Construction Drivers/motivators Growth 48

Spiro Technologies

JANUARY 26, 2023

In our world, setup time is a big cost driver. So digital will be the driver for the next 15, 20 years in our market, I think, as far as what it can do now. So think of an embossed glass where you go and you feel that texture on the glass, we could print that digitally. How does that fit together with the website?

Customers 52

Customers E-commerce Drivers/motivators Technology 52

Sales Hacker

APRIL 21, 2022

The ICP determines decisions across the company from the go-to-market to product strategy. Dedicated Customer Account Manager. From there, you need to convince multiple levels of management, adjacent teams and managers. Product usage. Revenue number. This is your bread and butter customer.

Cross-sell 104

Cross-sell Legal Contract Price 104

Heinz Marketing

OCTOBER 24, 2022

Yeah, there’s a whole account management side of this that gets really, really interesting. Fundamentally, for as long as I’ve been doing B2B marketing in general, there’s this fundamental… there’s two questions, right? It’s different functions, it’s different motivations.

Pipeline 45

Pipeline CRM Sales Start-ups 45

SalesHandy

JULY 12, 2022

Increasing Customer Lifetime Value (CLV): When you have a go-to-market strategy that is targeting the right customers, by default, your customer lifetime value (CLV) will experience a gradual increase. The purpose of this exercise is to understand your best customers’ motivations behind selecting your product as their desired choice.

Customers 59

Customers Cross-sell Represent Up-sell 59

Sales Hacker

APRIL 16, 2018

Kiva Kolstein : We have about 40 people on my team and my team consists of customer success, which includes account management and product specialists and sales. What was really important is joining a company whose product already serves the needs of the market. requires many times a whole new sales cycle. .

Territory 43

Territory Cross-sell Up-sell Objection handling 43

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. As a self-motivated go-getter I enjoy problem solving, and thinking outside the proverbial box to generate creative solutions.

Sales 137

Sales Up-sell Start-ups Cross-sell 137

Sales Hacker

SEPTEMBER 2, 2021

It’s a go-to-market strategy that leads with the product, so you can experience its value firsthand. The role of the “Account Manager” (psst…it’s a salesperson) is to help get other teams within that organization to use Slack. What does it mean to be product-led? This is an example of the “land and expand” strategy.

Product 119

Product SQL Contract Sales 119

SaaStr

JANUARY 28, 2020

Aaron : Well, the hunters are going to want to stay in sales, the farmers are going to be like, well, I might want to go back to account management/customer success. I would just challenge you, if you’d go either way, sales to customer, customers to sales, just assume it’s risky.

Growth 97

Growth Promote Engineering Up-sell 97

SaaStr

MAY 10, 2019

Currently growing 100% year over year, working with companies to un-silo their operations and create one strategic revenue ops team to support their Go To Market strategy. In the past, Go Nimbly has helped companies like Zendesk, Twilio, PagerDuty and Coursera to achieve alignment and increase revenue by 26%.

X-functional 58

X-functional SQL Pipeline Go To Market 58

SaaStr

SEPTEMBER 13, 2019

He talks about in stage one of a startup, you’re looking to pursue product market fit, in stage two you’re looking to figure out your go to market, and then in stage three you’re actually scaling that go to market. Actually you need to truly listen to the pain points of your early clients.

Engineering 13

Engineering Objectives and Key Results Strategic planning Strategize 13

SaaStr

APRIL 3, 2019

As for Ben, he spearheads global sales and go to market teams. Harry Stebbings: As for Ben, he spearheads global sales and the go to market teams at Flexport and prior to Flexport, Ben helped drive two high growth companies to successful acquisitions. We even call them operations managers. To date, they have $1.35

Customers 40

Customers Quota Start-ups Up-sell 40

The Lost Book of Sales

JULY 12, 2021

This is potentially a lose-lose situation threatening both the quality of the vendor’s work and the fabric of the relationship, and it requires careful account management including frequent contact at the executive level. That’s when you hear them saying things like “It will be a billion-dollar market in 2016.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

GTM 96

GTM Quota Drivers/motivators Sales 96

Sales Hacker

MARCH 11, 2025

Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member. And I call it.

GTM 80

GTM Growth X-functional Referrals 80

Sales Hacker

APRIL 29, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. This is Sophie esi, VP of Marketing at VC Firm, GTM Fund in our media brand GTM. Oji Udezue: I love marketing. Having marketing at the table super early on is so important.

GTM 90

GTM Product X-functional Start-ups 90

Sales Hacker

AUGUST 25, 2020

So I got connected to someone at LinkedIn who brought me on to be one of the first sales managers of our basically account management, relationship management team. I was at one point running all of the East Account Management team. And then, we went through a bit of a reorg and my role actually went away.

Up-sell 98

Up-sell Campaign Start-ups Construction 98