Salesforce

APRIL 2, 2025

Discover how to make product-led sales a part of your go-to-market strategy. Back to top ) A beginner’s guide to implementing product-led sales Your company has an idea for a game-changing product or service. What you’ll learn: What is product-led sales? Why are product-led sales important?

Product 86

Product Territory Sales Price 86

Sales Hacker

JANUARY 27, 2024

As an incredible go-to-market leader expresses: “since adding Roam, I’ve eliminated 90% of my recurring meetings and my average meeting is roughly 7 minutes. Acceleration and accessibility were the primary motivations for me and its been a game changer.” That’s it, that’s all. Wrapping up a super energizing trip.

GTM 116

GTM Niche CRM Account management 116

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers.

Go To Market 32

Go To Market Launch B2B Contact 32

Sales Hacker

FEBRUARY 5, 2019

This guide will arm you with the three most important things to address with your executive team before committing to the Enterprise market. Related: The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy. However, when moving up-market to companies with 1,000+ employees, the game changes.

Product 66

Product Contract Cross-sell Account management 66

SaaStr

SEPTEMBER 18, 2020

And in this way, we under invested in middle management along the way, especially in our go to market motion. And instead of investing in managers, people to manage a group of people, and get them motivated and keep them focused on metrics, we invested in a bunch of automation. There’s not a game room.

Account management 98

Account management Engineering Launch Start-ups 98

Lead Fuze

DECEMBER 1, 2021

One of the most important parts about being a successful SaaS company is understanding how to go-to market. Go through a variety of filters to zero in on the leads you want to reach. But when companies grow to 1,000+ employees and hire data science teams for analytics and insights across all business functions, the game changes.

Sell 52

Sell Account management Contract Price 52

SaaStr

SEPTEMBER 13, 2020

Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. Transcript of Episode 374: Henry Schuck: Every company big and small is realizing that high quality data is a necessity to go to market.

Non-Profits 84

Non-Profits Strategize Trust Go To Market 84

Sales Hacker

SEPTEMBER 16, 2019

As such, inside sales is a numbers game. For example, if you’re an early-stage startup and a first-time founder, it’s unlikely you’ll have a dedicated person finding and qualifying leads with a well-defined go-to-market strategy. You see, inside sales is often a numbers game. Account management.

Outside Sales 95

Outside Sales Inside sales Profit margin Sales 95

Sales Hacker

AUGUST 25, 2023

We’ll continue on our mission to provide real stories/strategies/insights from the best go-to-market operators on the planet, spanning sales, marketing, customer success, operations/enablement, product and hiring. Mark’s pro tip: “And why call them Growth AEs vs. Account Managers? Very simple.

GTM 53

GTM Contract Cross-sell Account management 53

Lead Fuze

DECEMBER 1, 2021

One of the most important parts about being a successful SaaS company is understanding how to go-to market. Go through a variety of filters to zero in on the leads you want to reach. But when companies grow to 1,000+ employees and hire data science teams for analytics and insights across all business functions, the game changes.

Product 40

Product Account management Contract Price 40

SaaStr

AUGUST 27, 2019

But what you’re trying to learn at this point is not just what your go to market fit is, and working very closely with your product team on that. But also what is my go to market motion? You haven’t really figured out all the right go to market channels. What does that look like?

Territory 58

Territory Cross-sell Drivers/motivators Contract 58

SBI

JANUARY 31, 2020

Accurate and actionable data is the lifeblood of high-performing Go-To-Market organizations,” said Andrew Gilman, Head of Marketing, NWN Corporation. Revegy, a leading provider of strategic account management technology, is proud to announce the addition of David Keil to its Board of Directors. Account Planning.

Territory 26

Territory Engineering Strategize Technology 26

SBI

OCTOBER 29, 2019

It is essential to provide our customers with every possible go-to-market advantage, which is why we partner with industry leaders like Allego,” said Doug Winter, Seismic co-founder and CEO. “By Account Planning. Opportunity Management. It provides users with. Industry News. Sales Enablement. Industry News. Pat will walk.

Strategic partnership 20

Strategic partnership Strategize Price Sales 20

SBI

NOVEMBER 7, 2019

ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. Sales Asset Management. DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. Prospect Intelligence.

Customers 22

Customers Tradeshows Technology Technology 22

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. It was a game-changer in my career. Your team’s unique strategy can change the way companies go to market decades later.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

SaaStr

JANUARY 28, 2020

Aaron : Well, the hunters are going to want to stay in sales, the farmers are going to be like, well, I might want to go back to account management/customer success. I would just challenge you, if you’d go either way, sales to customer, customers to sales, just assume it’s risky. Look for games.

Growth 90

Growth Promote Engineering Up-sell 90

Sales Hacker

FEBRUARY 1, 2022

Nelson Gilliat: The premise behind the book is that the go to market model for most B2B companies nowadays is outdated. We’re either going to try to coach you and remediate the solution, or we’re going to try to find you a fit elsewhere but we’re not going to play games with your compensation.

Commission 103

Commission Quota Assembly Line Sales 103

SaaStr

MAY 10, 2019

Currently growing 100% year over year, working with companies to un-silo their operations and create one strategic revenue ops team to support their Go To Market strategy. In the past, Go Nimbly has helped companies like Zendesk, Twilio, PagerDuty and Coursera to achieve alignment and increase revenue by 26%.

X-functional 56

X-functional SQL Pipeline Go To Market 56

SaaStr

SEPTEMBER 30, 2020

To date, Ryan has raised over $44M with Truework from the likes of Sequoia, Khosla, Menlo and from the founders of companies such as Plaid, Seatgeek, Mino Games and Checkr. Prior to founding Truework, Ryan spent 3 years as a Senior Product Manager @ LinkedIn. Why does Ryan believe it is such an advantage to sell into mid-market?

Price 60

Price Up-sell Start-ups Product 60

SaaStr

APRIL 3, 2019

As for Ben, he spearheads global sales and go to market teams. Harry Stebbings: As for Ben, he spearheads global sales and the go to market teams at Flexport and prior to Flexport, Ben helped drive two high growth companies to successful acquisitions. We even call them operations managers. To date, they have $1.35

Customers 40

Customers Quota Start-ups Up-sell 40

SaaStr

MARCH 1, 2019

So you’re going to have a sales team that’s going to go after named accounts or the very largest customers. You really want an account manager who’s going to understand or an AE who’s really going to understand the dynamics of that account and how to expand and grow within that account.

Contract 59

Contract Price Commission Up-sell 59

SaaStr

JANUARY 3, 2020

So you’re going to have a sales team that’s going to go after named accounts or the very largest customers. You really want an account manager who’s going to understand or an AE who’s really going to understand the dynamics of that account and how to expand and grow within that account.

Contract 11

Contract Price Commission Up-sell 11

SaaStr

NOVEMBER 22, 2019

And let that drive then your go to market strategy rather than just assuming that because companies like Slack and Intercom and Zoom and others have product like growth that we can have that too. And then they flip it over the fence to a expansion AE or account manager to grow that relationship.

Start-ups 72

Start-ups Customers Objectives and Key Results Pipeline 72

The Lost Book of Sales

JULY 12, 2021

This is potentially a lose-lose situation threatening both the quality of the vendor’s work and the fabric of the relationship, and it requires careful account management including frequent contact at the executive level. The quotation marks around data are key, of course, because we are still operating in a low-data situation.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

JANUARY 31, 2020

How does being a developer-first product fundamentally change the go-to-market? So tell me, how did you make your way into what we both know to be the wonderful world of SaaS and also come to found the game changer of identity management in Auth0? Now, I’m always a go to market nerd.

Price 78

Price Engineering Trust Product 78

Sales Hacker

MARCH 11, 2025

Pursuit helps companies hire elite go-to-market talent on a non-retainer basis. As a key GTMfund partner, they equip sales and marketing teams with top performers. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM 76

GTM Growth X-functional Referrals 76

Sales Hacker

APRIL 11, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Eli remembers when people tried gaming Google with auto-generated pages using RSS mashups. If youre looking to scale your sales and marketing teams with top talent, we couldnt recommend our partner Pursuit more.

GTM 84

GTM E-commerce Cross-sell Referrals 84

Sales Hacker

APRIL 29, 2025

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. This is Sophie esi, VP of Marketing at VC Firm, GTM Fund in our media brand GTM. Oji Udezue: I love marketing. Having marketing at the table super early on is so important.

GTM 85

GTM Product X-functional Start-ups 85

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 111

GTM Construction Up-sell Cross-sell 111