SaaStr

JULY 27, 2022

Secret 2: Be Prepared to Play the Volume Game When it Comes to Talent –– People Are Everything. But your sales needs when selling to small and medium-sized businesses differ from an enterprise-level market. The self-serve approach goes beyond the sales cycle. Sales teams play a critical role in growing a business.

Go To Market 83

Go To Market GTM B2C Price 83

Partners in Excellence

MARCH 26, 2024

I want to stay in the game long enough to see the old sales practices retired and the new digital selling model take hold.” One of the leading Silicon Valley investors discussed his portfolio of companies and stated, “We have companies with great products and weak go-to-market teams, and these companies are struggling.

Sell 98

Sell Cross-sell Finance B2C 98

SBI

MARCH 8, 2018

We call it Sales Tech Game Changers. Nancy: What are the top 3 ways your solution changes the game for a sales organization? In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. This week I interview Chris Tratar , VP of Product of SAVO. Diagram #1).

Gaming 55

Gaming Strategize Government Cross-sell 55

SaaStr

DECEMBER 17, 2023

Game changing addition for us. #3. As the CRO at Owner, Kyle leads a team of go to market professionals who help independent restaurants grow their direct, online takeout and delivery channels. This allows sales reps to get instant feedback and gives our frontline managers a tremendous amount of coaching scale.

CRM 107

CRM Gaming Growth B2B 107

SaaStr

DECEMBER 21, 2023

By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. Series B is where the go-to-market expertise is essential – you have to know how to truly understand who your target customers are and set up an experimental channel strategy.

Gambling 100

Gambling GTM Legal Contract 100

Sales Hacker

OCTOBER 17, 2023

This week we have a special 2 guest episode, with the best hiring guru’s in the game, Chuck Brotman & David Teichner. Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires.

GTM 103

GTM B2B CRM Launch 103

Martech

OCTOBER 18, 2022

She has experience in fintech and gaming technology at PlayStation, Venmo and Uber. Using these ideas, Wykes-Sneyd developed a go-to-market strategy with the same foundations in consumer and category research that she uses with other product launches. Here are the steps Adidas has taken so far. Build a metaverse-ready team.

Government 140

Government Gaming Pitch Technology 140

Martech

MAY 30, 2023

Whatever you call it, it’s already an essential part of life online with 400 million people using versions of it monthly for games, conferences, concerts and more, according to one study. This is a marketing channel that matters. But it’s a challenging one to master.

Entertainment 120

Entertainment Sports Gaming Technology 120

Martech

DECEMBER 7, 2023

” Right now, Cardii’s target audience is B2B marketers. “The primary use cases we are thinking about are right across the go-to-market spectrum,” said Steele. ” Dig deeper: Why we care about AR and VR: A guide for marketers Engaging with employees Cardii also presents occasions to honor employees.

B2C 113

B2C Sports B2B Gaming 113

Sales Hacker

FEBRUARY 21, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies.

GTM 77

GTM Referrals Networking Represent 77

Salesforce

OCTOBER 12, 2021

It’s a broader term, inclusive of growing talent, market share, brand relevance. READ MORE: 5 Game-Changing Traits of Chief Revenue Officers. Alignment is the name of the game, as CROs rip down silos to gain full visibility into every part of the business. Read about the five game-changing traits of the best CROs.

Gaming 98

Gaming Cross-sell Sales Finance 98

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. Take advantage of this unique moment to up your content marketing game Welcome to the AI content revolution. ChatGPT and generative AI’s increasing capabilities are putting a spotlight on content.

GTM 112

GTM B2B Gaming Education 112

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies.

Pipeline 112

Pipeline Go To Market Cross-sell Sales 112

Highspot

DECEMBER 11, 2023

The imperative is clear: either excel and persevere or face the possibility of game over. Just as a sports team requires preparation and continuous coaching before, during, and after a game, sales reps benefit from thorough equipping, training, and coaching to excel in customer interactions.

Sports 52

Sports Negotiate Sales Gaming 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Pointclear

MAY 20, 2016

They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.

Gaming 53

Gaming Tradeshows SQL Clients 53

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Subscribe now That’s it, that’s all.

GTM 93

GTM Growth Cross-sell Referrals 93

Sales Hacker

JANUARY 10, 2023

We as revenue and go-to-market leaders must adapt. That is the new name of the game. It’s clear, the rules for surviving (and thriving) in this new era are different. If you boil it down, every rep – and every revenue organization – must do 2 things incredibly well to stay afloat: Create more pipeline, efficiently.

B2B 66

B2B GTM Pipeline Gaming 66

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The B2B playbook is changing. So, owned media.

GTM 71

GTM Launch B2B Growth 71

Sales Hacker

DECEMBER 21, 2023

Here’s how Stytch’s SE team unblocked revenue hurdles across our go-to market at Stytch and how this team could be a secret weapon for your revenue teams. Don’t discount their impact on driving new business, expanding customers post-sale, and coordinating efforts between go-to-market and product teams.

Engineering 97

Engineering Objectives and Key Results Drivers/motivators Teamwork 97

SaaStr

MAY 27, 2023

Mistake #7: Not recognizing it’s always game-time. Not the board game with rooks and pawns — I’m talking about the “chess of venture fundraising.” Not only did I not play the game well, I didn’t recognize that the game is “always on.” A young entrepreneur should visualize those moments, and “game them out.”

Gaming 79

Gaming Trust Cross-sell Closing 79

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. Now you’re ready to go. Nail your value proposition.

Launch 109

Launch Product GTM Education 109

Heinz Marketing

JUNE 16, 2021

There is a trickle-down effect, not an immediate result, especially when sales and marketing have been at odds in the past, playing the blame game and working independently of each other. Sales need to be able to trust the leads that marketing provides through inbound strategies and go-to-market campaigns.

High impact 126

High impact Campaign Trust Gaming 126

Salesforce

JANUARY 6, 2022

Dirk Grote, Salesforce Director of Go-to-Market Telecommunications. Dirk Grote, Salesforce Director of Go-to-Market Telecommunications, contextualized 5G’s potential. “Our Cloud gaming stood out as a particularly compelling use case. ” Learn more about monetizing 5G.

Gaming 52

Gaming Service Technology Technology 52

SaaStr

APRIL 1, 2023

How To Capture This Global SMBTech Opportunity There is massive market opportunity to sell to SMB businesses. Instead of selling to enterprises, which is entirely different, your primary product, packaging, and the way you go to market is geared to serve small business owners. You’re in the long game.

GTM 86

GTM Growth Up-sell Gaming 86

Sales Hacker

JANUARY 27, 2024

As an incredible go-to-market leader expresses: “since adding Roam, I’ve eliminated 90% of my recurring meetings and my average meeting is roughly 7 minutes. Acceleration and accessibility were the primary motivations for me and its been a game changer.”

GTM 88

GTM Niche CRM Account management 88

SaaStr

SEPTEMBER 8, 2022

And after these endless criticisms and complaints, the CEO fired both the VP of Sales and Marketing — at the same time. And the go-to-market motions … well, they just stopped. If you’ve decided to move on from a VP of Sales, make sure your VP of Marketing isn’t adding value if you move on there, too.

Pipeline 92

Pipeline Start-ups Gaming Growth 92

SaaStr

JULY 5, 2023

Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B Snow says this is a momentum game. If you can get wins, you’re going to get more wins. If you take losses, you’re going to get more losses. The post Go to Market Strategies That Led To Divvy’s $2.5B

Go To Market 88

Go To Market GTM Quota Up-sell 88

SaaStr

APRIL 11, 2023

Over the years, he shifted into consulting with early-stage founders on go-to-market strategies and sales. Now, it’s a game of wait and see. His vast network of great people led him to PacWest. When SVB collapsed, people panicked. Did PacWest feel the impact?

Pitch 92

Pitch Consult Gaming Networking 92

SalesLoft

MARCH 31, 2022

Natalie Barrie: We’ve really stepped up our game with the design and brand team to make sure our product is coming across as mature and professional visually. Penny Orme: For the first time we’ve created a joint marketing and sales go-to-market plan that is part of our new OKR (objective and key results) process.

Objectives and Key Results 105

Objectives and Key Results Cross-sell Objection handling Sales 105

Sales Hacker

FEBRUARY 20, 2023

These leaders are looking for the right person to own the implementation and management of their company’s go-to-market tech stack. This usually includes a CRM and marketing automation plus any other systems related to sales, marketing, and customer success. Related: Is a Revenue Operations Career Right for You?

Strategize 70

Strategize Consult Growth CRM 70

Martech

JANUARY 6, 2023

I’ve worked with hundreds of marketing and go-to-market leaders. Instead, it is good to know what is in your core tech and which are the game-changing platforms/tools. . Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools. As an internal candidate.

GTM 120

GTM Growth Education Drivers/motivators 120

Highspot

OCTOBER 7, 2020

Our platform allows revenue leaders to land strategic initiatives by changing the behavior of their teams — driving consistent revenue performance and drawing a direct line from go-to-market initiatives to business outcomes.” The platform’s Scorecards offer a comprehensive view of the impact of go-to-market initiatives.

Launch 52

Launch High impact Go To Market Pitch 52

Gong.io

OCTOBER 19, 2021

It helps you dominate the market by turning your team members into superstars and your go-to-market function into a revenue-generating beast. How do you up your game? In the most general sense, your Sales Enablement team works to give you a competitive advantage over the competition.

Quota 164

Quota Sales Strategize Objection handling 164

Sales Hacker

MAY 6, 2021

The VP of sales is one of the most highly regarded titles to any sales professional and is often an end-game scenario for reps who are looking to maximize their earning potential and equity offerings from the companies that they work for. And this is exactly why you hired them!

B2C 93

B2C Pipeline SQL Strategize 93

SaaStr

AUGUST 6, 2021

The two have plenty to share about making product and marketing work together in a product led-growth model, including some insights drawn from Sean’s history with Amazon and the benefits of bringing B2C techniques to the SaaS game. . Both departments are able to iterate, but they don’t silo off.

Product 107

Product Drivers/motivators B2C Growth 107

Highspot

MAY 27, 2020

Customer relationships should be considered a marathon and not a sprint if you hope to win the long game. Customer insights such as these are also extremely valuable because they give your marketing team critical input for effective messaging, content, and campaigns.

Drivers/motivators 81

Drivers/motivators B2B Education Gaming 81