SaaStr

JULY 5, 2023

Let’s find out the go-to-market models Divvy used to go from zero to a $2.5B And when everyone is in perfect unison, it’s magic for a GTM leader. Snow says this is a momentum game. If you can get wins, you’re going to get more wins. If you take losses, you’re going to get more losses.

Go To Market 81

Go To Market GTM Quota Up-sell 81

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . So how did PayFit achieve such explosive growth?

Go To Market 76

Go To Market GTM B2C Price 76

Sales Hacker

FEBRUARY 23, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. 4 They leveraged this one simple GTM strategy: “The Cadence” Vichich credits a go-to-market strategy dubbed “ The Cadence ” for accelerating Wisely’s brand and growth.

GTM 91

GTM Sell Finance Launch 91

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. On owned media, digital advertising was once the name of the game. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. So, owned media.

GTM 72

GTM Launch B2B Growth 72

Sales Hacker

FEBRUARY 21, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies.

GTM 78

GTM Referrals Networking Represent 78

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Acceleration and accessibility were the primary motivations for me and its been a game changer.”

GTM 90

GTM Niche CRM Account management 90

Sales Hacker

FEBRUARY 16, 2024

Superbowl was quite the game. For marketers, the ads were even better though. Some of the top ads as voted from marketers in the GTMfund community: Duolingo’s Debut. Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast.

GTM 94

GTM Quota Construction Contact 94

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. Now you’re ready to go. Nail your value proposition. Don’t do that.

Launch 107

Launch Product GTM Education 107

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence.

SQL 77

SQL GTM B2B Pipeline 77

SaaStr

DECEMBER 21, 2023

By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. Series B is where the go-to-market expertise is essential – you have to know how to truly understand who your target customers are and set up an experimental channel strategy.

Gambling 90

Gambling GTM Legal Contract 90

Sales Hacker

JANUARY 10, 2023

We as revenue and go-to-market leaders must adapt. That is the new name of the game. RevOps Manager, GTM at Bread Financial. It’s clear, the rules for surviving (and thriving) in this new era are different. Close more deals, predictably. Welcome to the Create and Close Era. Nate Broome – VP of SMB Sales at Outreach.

B2B 68

B2B GTM Pipeline Gaming 68

SalesLoft

APRIL 12, 2016

I made it my mission to meet and build relationships with the best modern sales operations leaders in the game. That’s when I learned that the modern sales operations leader can be the biggest force multiplier in your GTM. The ones that go beyond technology management and process implementation.

GTM 52

GTM Commission Gaming Launch 52

SaaStr

APRIL 1, 2023

How To Capture This Global SMBTech Opportunity There is massive market opportunity to sell to SMB businesses. Instead of selling to enterprises, which is entirely different, your primary product, packaging, and the way you go to market is geared to serve small business owners. You’re in the long game.

GTM 79

GTM Growth Up-sell Gaming 79

Sales Hacker

AUGUST 25, 2023

Now that we’ve officially combined The Sales Hacker newsletter with The GTM Newsletter, we’re almost 60K strong! Thanks for being part of the GTM community. As always, you can catch up on past articles, podcasts and newsletters all in one place at the new home of Sales Hacker: GTMnow.com Thanks for reading The GTM Newsletter!

GTM 52

GTM Contract Cross-sell Account management 52

SaaStr

MARCH 22, 2023

Your Commercial Market Will Define You Throughout Lenta’s experiences with these three journeys, he’s learned some key lessons for those looking to do similar. The commercial market you choose to build and offer your customers defines you, yes. But it also defines your GTM efforts. Otherwise, it won’t work.

Growth 79

Growth Cross-sell GTM Up-sell 79

SaaStr

NOVEMBER 1, 2022

Learnings on GTM. Pricing/Packaging (PP) is a key component of GTM. PP could be a strategic enabler of GTM scale up if done well. Marketing is more than just demand gen! Most of the CMOs we spoke to emphasized how their developer relationship team was a game changer in driving customer love. That’s too tactical.

GTM 85

GTM Cross-sell Niche Strategize 85

Martech

JANUARY 6, 2023

I’ve worked with hundreds of marketing and go-to-market leaders. In three of five cases, there was a prevailing mindset that a new GTM or brand value strategy must always be external hires. Unless the GTM strategy is a pivot, look closer to internal candidates. As an internal candidate. As a selection committee.

GTM 115

GTM Growth Education Drivers/motivators 115

SalesLoft

NOVEMBER 2, 2023

In this article, we’ll cover these critical topics: The inflection point for go-to-market teams A 3-part approach to thinking about AI What accounts should you focus on and why? The inflection point for go-to-market teams Today, AI has moved to the forefront of many companies’ strategic plans.

GTM 52

GTM Tradeshows Manufacturing Go To Market 52

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers.

Go To Market 27

Go To Market Launch B2B GTM 27

Highspot

MAY 30, 2024

Follow sales training best practices: Implement regular training sessions, including role-playing scenarios, cross-sell and upsell strategies, and go-to-market (GTM) initiatives to ensure teams can handle various sales situations. This ensures all team members are confident and competent.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

Salesforce

JULY 28, 2022

To ensure your company is recession ready, develop a game plan for your sales organization that focuses on investments in tools, training, and effective sales tactics. We’re investing in automation — we’re investing in anything that allows us to automate steps in the marketing and sales funnel to drive better outcomes,” said Batrawy.

Cross-sell 98

Cross-sell GTM Quota Contract 98

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Gong.io

JUNE 11, 2021

Rapidly evolved into a strategic, go-to-market function. They continue, “What was once the responsibility of product marketing, sales operations, or of a single sales trainer, sales enablement is now supported by dedicated teams founded within the sales organization” (bold is mine). 3: Accelerate strategic initiatives.

Objectives and Key Results 103

Objectives and Key Results GTM Price Territory 103

Gong.io

DECEMBER 14, 2022

This isn’t a numbers game — it’s about quality over quality. Go-to-market outreach. You need to have a strong, sales-led, go-to-market strategy to succeed with target account selling. Your GTM strategy will be a clear step-by-step roadmap for launching your product.

Sell 62

Sell Cold Call Contract GTM 62

Sales Hacker

JANUARY 13, 2021

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. For a small licensee working with a much larger company, this can be a game-changing form of advertising. And if yes, to what extent?

GTM 74

GTM Negotiate Profit margin Contract 74

Sales Hacker

JUNE 23, 2021

This is because HubSpot covers all parts of a GTM revenue org in their blog. They provide expert inbound sales content, but also write articles for marketing and service teams. He’s been in the sales game for a while and has helped thousands of sales reps improve their prospecting. HubSpot Sales. Topics: Prospecting.

Cold Call 80

Cold Call Negotiate Objectives and Key Results GTM 80

SaaStr

FEBRUARY 13, 2024

This could be the first Go-To-Market hire where you’re still doing founder-led sales, or you still have a founder as the sales leader and a couple of AEs pushing to hire an SDR to supplement demand gen. The constraint is a volume game. The focus of the GTM org was on generating more demand.

E-commerce 67

E-commerce Networking A/B testing GTM 67

Gong.io

APRIL 15, 2022

Revenue Intelligence automatically captures customer interactions, analyzes them to provide insights, and applies those learnings to determine the next best action for winning outcomes across an organization’s go-to-market strategy. Revenue Intelligence works within any go-to-market model by applying insights to provide automation. .

CRM 62

CRM Pitch Up-sell GTM 62

Gong.io

JANUARY 12, 2021

Gong helps up an SDRs game by enabling them to filter calls by a keyword objection and then further filter to objections that still lead to an opportunity — the objection was overcome! As a Product Marketing Manager (PMM) since September of 2019, Elvis (err, Elvi) is well-versed in all things Gong. Go To Market (GTM) and enablement.

Follow-up 118

Follow-up Objection handling GTM Meeting 118

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy? Pick a sales strategy.

Go To Market 96

Go To Market Process GTM Education 96

Lead Fuze

JANUARY 1, 2022

A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. Using an OEM go-to-market strategy. What joint GTM strategy options will you lead with? Dedicated sales team.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Martech

OCTOBER 28, 2022

But the go-to-market (GTM) strategies, systems and plays many teams use are not connecting with how buyers and companies research and make purchase decisions. . This chase is a never-ending game of trying to get credit for a lead versus measuring investment more holistically for impact. No excuses. No pacifiers.

B2B 125

B2B GTM Cross-sell Quota 125

SaaStr

MAY 10, 2019

Currently growing 100% year over year, working with companies to un-silo their operations and create one strategic revenue ops team to support their Go To Market strategy. In the past, Go Nimbly has helped companies like Zendesk, Twilio, PagerDuty and Coursera to achieve alignment and increase revenue by 26%.

X-functional 51

X-functional SQL Pipeline GTM 51

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. It was a game-changer in my career. Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

JANUARY 14, 2020

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. We’re going to change things. We all know and could name several successful B2C and B2B companies. She’s here this week, speaking as SaaStr.

B2B 53

B2B B2C Technology Technology 53

Sales Hacker

FEBRUARY 19, 2019

Matt Cameron is the Managing Partner at SaaSy Sales Management , Silicon Valley’s SaaS go to market leadership development community. Pete Kazanjy – Entrepreneur, Author, and Early-Stage GTM Expert. The “name of the game” in cold calling is different than other types of sales calls, such as sales discovery calls.

Cold Call 11

Cold Call Inside sales Sales B2B 11

Salesforce

MAY 2, 2022

This year, we’re adding 13 new names to our top-tier cohort, featuring experts in go-to-market strategies, diversity and inclusion, mental health, productivity, and revenue growth in our digital-first world. Head of GTM, GTM Buddy, Atlanta, Georgia. These are the future-makers in sales. Belal Batrawy. Chloe Stewart.

Gaming 98

Gaming GTM Consult Sales 98