Martech

MAY 1, 2024

Google Ads introduced six new AI-powered features for Performance Max campaigns. This new PMax feature, in beta, is meant to help PMax advertisers who use purchase conversion goals to acquire high-value customers. New customer acquisition goals are now available for Search Ads 360 advertisers. Customer Value mode.

Campaign 98

Campaign Launch Strategize Conversion 98

Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative. Dates the ad ran.

Launch 93

Launch Advertising/ Marketing Campaign Engineering 93

Martech

SEPTEMBER 1, 2023

Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. Reddit’s Keyword Suggestions use advanced technology like machine learning and natural language processing to provide the most relevant suggestions. Business email address Subscribe Processing. Get MarTech!

Launch 70

Launch Campaign Technology Technology 70

Search Engine Land

NOVEMBER 1, 2022

Credit card ads were launched last year to advertisers in the US and Canada. Now available in all Shopping Campaigns global markets.” Advertisers can now manage Audience Ads with multiple assets from within the Microsoft Editor tool. Get the daily newsletter search marketers rely on. Credit card ads.

E-commerce 87

E-commerce Product Retail Price 87

Salesforce

SEPTEMBER 13, 2023

You’ll be able to transform the way you interact with your customers and your marketing systems, to do things like: Fuel creativity with data-driven answers with new embedded intelligence, strategic partnership integrations, and segmentation capabilities for marketers in Data Cloud.

Referrals 136

Referrals Strategic partnership CRM Launch 136

Martech

JULY 14, 2023

For instance, an advertiser can include a QR code, send a customer a text or connect them with more information about their product or brand. Previously, Roku’s relationship with Shopify enabled merchants to execute campaigns and measure attribution through Roku’s verified identity. Business email address Subscribe Processing.

Campaign 84

Campaign Strategize Launch Service 84

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. SEOmoz Launches Open Site Explorer, A Competitor (Replacement?) Report: Google Leads U.S.

Engineering 94

Engineering Campaign Launch Represent 94