Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. Pilot partners include Air Canada, Solo Stove, Blue Bottle and Whataburger, all who ran 30-day campaigns through Chase Media Solutions. Business email address Subscribe Processing. Get MarTech! In your inbox.

Networking 114

Networking Launch Retail Construction 114

Martech

APRIL 10, 2024

Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. Alongside Product Finder, Emarsys will launch AI Subject Line Generator using genAI to recommend relevant email subject lines.

Launch 109

Launch Product Retail Campaign 109

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. Business email address Subscribe Processing. Why we care. Get MarTech!

Launch 110

Launch A/B testing Campaign Technology 110

Martech

JANUARY 30, 2024

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. It does this by running an algorithm across millions of data points that represent media partner campaign performance. This allows data-based decision-making for campaign optimization and fulfilment. Get MarTech!

Launch 107

Launch Drivers/motivators B2B Represent 107

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Business email address Subscribe Processing. Why we care. How it works. Get MarTech!

Campaign 75

Campaign Launch Gambling Territory 75

Search Engine Land

MARCH 4, 2024

Google Ads launched a new tool simplifying the management and automation of tasks within your account. It offers customization features for easy report tailoring, including the ability to: Filter your data by campaign, ad group, keyword, and other dimensions. Business email address Subscribe Processing. Set flexible budgets.

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Launch Campaign Process Customers 131

Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. Business email address Subscribe Processing.

Launch 128

Launch Campaign Education Process 128

Search Engine Land

DECEMBER 1, 2022

This week, Promotions were launched in the Ad Manager, giving brands access to Coupons, and Stock Up & Save campaigns. Instacart’s new streamlined ad creation process. In October, Instacart launched an easier way for advertisers to create and manage their campaigns. What Instacart says. Why we care.

Promote 95

Promote Launch Campaign Retail 95

Search Engine Land

MARCH 14, 2024

Google Product Studio launched seasonal themed templates, offering advertisers a convenient solution to instantly generate eye-catching promotional images for various holidays. However, depending too heavily on AI-generated images carries the risk of your campaign blending in with competitors who may be using the same assets.

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Launch Product Campaign Promote 111

Search Engine Land

SEPTEMBER 20, 2023

Microsoft Advertising has launched a new video ad offering called Video and Connected TV (CTV) ads. You can use this feature to create online video and CTV ad campaigns right within the Microsoft Advertising platform. There are no set-up fees, no long onboarding processes, and campaigns are simple to optimize.

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Launch Product Campaign Represent 139

Search Engine Land

FEBRUARY 13, 2024

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care.

Launch 112

Launch Campaign Represent Education 112

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Store visit lift: Measures the additional visits to physical stores generated by TikTok ad campaigns.

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Launch E-commerce Campaign Education 114

Search Engine Land

FEBRUARY 13, 2024

Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. Business email address Subscribe Processing. Why we care. Multiple account advice. ” Why now? Stay tuned.”

Launch 119

Launch Campaign Clients Engineering 119

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Business email address Subscribe Processing. Why we care. Creative attributes.

Launch 128

Launch High impact Campaign Process 128

Search Engine Land

SEPTEMBER 29, 2023

YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Why we care. What is VVC? SUBSCRIBE See terms.

Campaign 128

Campaign Strategize Launch Engineering 128

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Business email address Subscribe Processing. Live Event Ads.

Campaign 75

Campaign B2B Objectives and Key Results Represent 75

ClickFunnels

JANUARY 28, 2022

The post How to Launch and Sell your Digital Course Using a High Converting Sales Funnel (Part 2) appeared first on ClickFunnels. For marketers, launching a new product can be equal parts thrilling and nerve-wracking. The hype behind launching a new product is hard to replicate. Failure to Launch? And why not?

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Launch Sell Represent Sales 244

Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. “> “> “> “> “> “> Processing…Please wait.

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Launch Campaign User Experience High impact 142

Martech

MARCH 11, 2024

The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. Business email address Subscribe Processing. The post Google Marketing Platform launches new API with enhanced capabilities appeared first on MarTech. Why we care. Get MarTech!

Launch 107

Launch Campaign Service Process 107

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. Campaigns may involve multiple: Internal departments (e.g., creative, media, brand, legal). External partners (e.g.,

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Campaign Assembly Line Launch Government 113

Search Engine Land

SEPTEMBER 26, 2023

The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand. “> “> “> “> “> “> Processing…Please wait.

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Retail Networking Launch Campaign 124

Search Engine Land

APRIL 11, 2024

TikTok also expanded its partnerships with DoubleVerify (DV), Integral Ad Science (IAS), and Zefr to include post-campaign measurement of these new controls Unified TikTok Ads Manager hub. Business email address Subscribe Processing. What TikTok is saying. ” Get the daily newsletter search marketers rely on.

Gambling 117

Gambling Launch Entertainment Sports 117

Search Engine Land

AUGUST 23, 2023

Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. It analyzes campaign conversion metrics such as: App install Page visits Leads Add-to-carts Purchases How it works. Why we care.

Launch 98

Launch Campaign Conversion Engineering 98

Search Engine Land

FEBRUARY 22, 2024

The updated version of Google Ads offers a range of new tools and capabilities to help you better monitor the performance of campaigns, so that you can make data led decision to improve optimization efficiency. The ability to apply changes made to the original campaign to the experiment campaign, while the experiment is running.

Launch 126

Launch Campaign Clients Service 126

Search Engine Land

MARCH 4, 2024

Google confirmed it’s updating the verification process for Local Services Ads. However, there are additional reports suggesting that a broader verification process update is in the works to address spam issues within the Local Services Ads (LSA) program. Business email address Subscribe Processing. Google update emails.

Service 122

Service Process Legal Launch 122

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

Campaign 127

Campaign Conversion Clients Technology 127

Search Engine Land

MAY 7, 2024

Automating the ad-creation process frees up time for advertisers to work on other parts of account management tasks that can’t be automated. Text Generation: Meta’s AI will suggest ad headlines and body text tailored to an advertiser’s brand voice and key selling points from previous campaigns. Why we care. Key updates.

Launch 77

Launch Account management Campaign Up-sell 77

Search Engine Land

JULY 20, 2023

TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Having access to this data can give marketers a better understanding of campaign performance and the TikTok algorithm. “> “> “> “> “> “> Processing…Please wait. Dates the ad ran.

Launch 98

Launch Advertising/ Marketing Campaign Engineering 98

ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. Email marketing can be incredibly powerful when done right. But how can you use it to grow your medical practice?

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Search Engine Land

MARCH 1, 2024

with eight new features and updates for advertisers to utilize to improve the efficiency of their campaigns. Editor now supports the migration of Display campaigns to Performance Max campaigns. In addition, you’ll be able to create experiments for the purposes of comparing campaign performance. Paused by system.

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Launch Campaign Process Customers 131

Search Engine Land

NOVEMBER 17, 2023

Helping advertisers to make better sense of their data gives them the power to make data-led decisions for maximum campaign performance, leading to less inefficient spend and better returns on investment. “> “> “> “> “> “> Processing…Please wait. Why we care. Key benefits. SUBSCRIBE See terms.

Launch 124

Launch Conversion Campaign Networking 124

Search Engine Land

AUGUST 14, 2023

Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. However, this process requires more time and attention to manage. Why we care.

Campaign 98

Campaign Launch Contact Engineering 98

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. They map out a repeatable process to avoid chaos and confusion in your team and with customers.

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Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

AUGUST 31, 2023

Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. Reddit’s Keyword Suggestions use advanced technology like machine learning and natural language processing to provide the most relevant suggestions. What is Keyword Suggestions. What it looks like.

Launch 108

Launch Campaign Engineering Technology 108

Martech

FEBRUARY 16, 2023

Programmatic ad campaigns live and die on getting customer segmentation right. For B2C that means looking at large behavioral trends of big groups of people For B2B it’s a more detailed and intricate process, focused on the behaviors of very small, specific groups. So think about programmatic ad campaigns in those two buckets.

Campaign 118

Campaign B2B Construction B2C 118

Search Engine Land

FEBRUARY 28, 2024

It helps you figure out what’s working well and what needs improvement, making it easier to optimize your campaign more effectively. A spokesperson recently confirmed: “If you currently run ads campaigns or monetize your properties with ads, make sure your ads accounts are linked to continue getting these actionable insights.

Launch 122

Launch Campaign Engineering Process 122

Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. “> “> “> “> “> “> Processing…Please wait. In September 2021, Google launched data-driven attribution (DDA) for Google Ads. It’s no secret.

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Campaign Launch Drivers/motivators Promote 95