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ActionIQ to add CXAI suite to its CDP

Martech

Enterprise composable CDP ActionIQ announced it will launch a suite of tools that leverage AI, and especially generative AI, to enhance customer experience. GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills. Faster Campaigns.

SQL 97
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Account Based Selling: The Easy Guide for Beginners

Veloxy

It focuses on utilizing prospecting processes, which enables Sales Development Representatives (SDRs) to screen multiple pre-qualified business accounts, and subsequently guides their future sales decisions. A 50% reduction in time wasted during sales processes due to mature prospecting. What is account based selling?

Sell 246
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How To Get Started With Email Segmentation

Salesforce

This means you can send them exclusive access to sales, early product launches, or special discounts. These types of targeted campaigns can lead to greater customer engagement and inspire recipients to take action. Back to top ) Become the email marketing GOAT Tired of your email campaigns not delivering results?

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How to Build An All-Star Go-to-Market Team

Highspot

Go to market launches are critical for most companies. In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. At the same time, almost 95% of them tend to fail.

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KPIs that connect: 5 metrics for marketing, sales and product alignment

Martech

Yet, nine in 10 also say they are misaligned across strategy, process, content and culture. Conversion rate across the funnel Monitoring the conversion rate at each stage of the customer journey provides invaluable insights into the effectiveness of marketing efforts, the sales process and product offerings. In your inbox.

Product 122
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How to use the UA 360 features available in GA4

Martech

Dig deeper: 5 GA4 issues and why they’re a good thing GMP integrations enable advertisers to integrate their Google Analytics data with Campaign Manager 360, Display & Video 360, and Search Ads 360, making it easier for them to make strategic advertising decisions and activate their Analytics Conversions and Audiences. Get MarTech!

SQL 91
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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns. Plan, develop, and execute email marketing campaigns to generate and nurture leads in an effort to build a qualified sales pipeline.