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Google launches new AI-powered features for Performance Max campaigns

Martech

Google Ads introduced six new AI-powered features for Performance Max campaigns. Google believes this will aid in identifying potential areas for strategic budget shifts. You’ll want to explore these new PMax features to see whether they help you uncover new insights or improve campaign performance and ROI. Customer Value mode.

Campaign 102
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How strategic martech integration drives business growth

Martech

To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. However, obstacles like misalignment and poor collaboration can slow things down if not handled strategically. Enabling personalized content.

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Transform your B2B brand: 7 strategic insights

Martech

Rebranding is a major strategic undertaking for any organization. Start this vetting process by seeking recommendations from trusted sources and realize that you’ll need someone to manage the entire scope of work. However, the ROI can be enormous. Granted, that was some unusual marketing magic.

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YouTube rolls out video view campaigns globally

Search Engine Land

YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. Why we care. What is VVC? SUBSCRIBE See terms.

Campaign 123
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LinkedIn launches enhanced audience insights and predictive analytics

Search Engine Land

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care.

Launch 96
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TikTok launches new ad performance measurement tools

Search Engine Land

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Store visit lift: Measures the additional visits to physical stores generated by TikTok ad campaigns.

Launch 101
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How To Effectively Run Digital Marketing Campaigns For Any Product

ClickFunnels

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

Campaign 256