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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Lending to the ad a newsworthy, topical angle. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Examples of Great B2B Social Media Lead Generation Campaigns. This lets you evaluate your campaign results better.

Campaign 101
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10 ways to build quality backlinks for any website

Search Engine Land

One of my biggest challenges with designing link building campaigns is that a successful strategy for one website may not work on another. For instance, the technique for an information-heavy affiliate marketing site may yield a different number of links for an ecommerce product page or localized service pages.

Niche 105
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21 Unique Selling Proposition Examples (and Why they Work)

ConversionXL

They sell the customer on a product or service and compel them to learn more. FedEx has found a unique part of its service that customers value. As catchy as the line is, it only works because it services a need and addresses a gap in the market. It’s a strong USP driven by purpose and niche. GoToWebinar. Premium fabrics.

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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

And yes, while niche content traffic may be low, conversions can be high. Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads. Get more leads.

B2B 119
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How to Become a Marketing Manager

ConversionXL

As you can see, there are many names for marketing managers and many niches for marketing managers. In general, marketing manager responsibilities boil down to overseeing and implementing marketing campaigns to facilitate growth and retention for the company—in whatever shape or form the company does this. Others get creative.

Promote 141
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Advertorials Can Work—If You Get It Right

ConversionXL

Executed well, advertorials provide value to the target audience while also selling a product or service. On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29. Define your angle. One way to locate forums is with a Google search operator: “forum: {{insert niche}}.”.

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Top AI tips and prompts to supercharge your content marketing

Search Engine Land

Craft thought-provoking questions Use AI prompts effectively to pose thought-provoking questions about your industry or niche. Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle.