article thumbnail

How to manage and optimize local listings for SEO

Search Engine Land

typically displayed on directory websites and search engine results. These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data.

Sports 123
article thumbnail

Get your B2B site unstuck: Top SEO tips for stagnant sites

Search Engine Land

A drop in click-through rate due to a mix of the above reasons. A good process to work through here is to: Export the pages that have lost the most traffic (ideally looking at a few different angles in terms of date ranges). Additionally, you’ll want to dig deeper to see which specific pages are at issue.

B2B 99
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to analyze Google’s SERPs

Search Engine Land

Search engine results page (SERP) analysis is the practice of analyzing the top-ranking pages for your desired keyword, spotting opportunities to rank for this keyword and trying to pinpoint difficulties in reaching the top of the search results. You can target the keyword from all angles to try and generate traffic from all sources.

article thumbnail

How to optimize your free product listings in Google Shopping

Search Engine Land

Selecting and optimizing product images High-quality and compelling images can also significantly impact your product listings' click-through rate and overall performance. Clear and well-lit photographs that showcase your products from different angles will give customers a better understanding of what they can expect.

Product 96
article thumbnail

What’s up with Generative AI and Email Marketing?

Salesforce

It’s a great way to get a “second opinion” and ensure all key angles are covered. Greg Gifford , Director, DM Engineering, Merkle “Our team tested a few tools.” Taylor Baker , Marketing Consultant/Owner, Resilient Innovation “I’ve used generative AI as an assistant, not as a copywriter.

article thumbnail

Upstream vs. Downstream Marketing, Explained

Hubspot

For example, before I took marketing classes in college, I had no idea that there was a term for making sure your content has a better chance of ranking highly on search engines. Hint: This is search engine optimization , or SEO). You may already know about upstream and downstream marketing.

CRM 100
article thumbnail

Upstream vs. Downstream Marketing, Explained

Hubspot

For example, before I took marketing classes in college, I had no idea that there was a term for making sure your content has a better chance of ranking highly on search engines. Hint: This is search engine optimization , or SEO). You may already know about upstream and downstream marketing.

CRM 98