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Local Email Marketing: A Crash Course

Hubspot

Include a promotion in your email. Local promotion is an advantage of people who own local businesses. Similar to hosting events, promotions are another way to grow your email list by offering something in return. The next time you receive an email in your inbox, think about how you can spin it to take a local angle.

Angle 97
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Upstream vs. Downstream Marketing, Explained

Hubspot

It first will allow customers to automatically test web page performance for metrics like click-through rate, conversions, and session time. Think about what social media channels you will leverage, the angle of the promotional video, and offers you may want to draft.

CRM 101
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Upstream vs. Downstream Marketing, Explained

Hubspot

It first will allow customers to automatically test web page performance for metrics like click-through rate, conversions, and session time. Think about what social media channels you will leverage, the angle of the promotional video, and offers you may want to draft.

CRM 100
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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

This can help you provide more in-depth information or approach the topic from a different angle. Elaborate on the process of identifying topics your client’s website would be likely to rank well for in Google search results, and the criteria for selecting topics that are likely to generate a higher click-through rate.

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Advertorials Can Work—If You Get It Right

ConversionXL

They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). If your click-through rate (CTR) is declining for display ads, advertorials can help. Define your angle. Define your angle.

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How to manage and optimize local listings for SEO

Search Engine Land

With organic click-through rates significantly higher among these first results, it’s critical to optimize your business profile to meet the search engine’s needs. Best practices include: Showcasing different angles of both the exterior and interior of your business. Ensuring all images are high resolution, not pixelated.

Sports 113
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The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs

Hubspot

To pinpoint the exact emotion that resonated with our audience the most when our paid acquisition team promoted our CRM through Facebook ads, they tested over 30 angles against cost per regular user and click through rate. Click Through Rate. Here are their best and worst ones.

Process 78