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A co-pilot approach to genAI (with prompt examples)

Martech

For instance, asking, “What do you know about the use of AI to improve marketing analytics?” AI can quickly synthesize information from various sources while suggesting angles you might not have considered. However, even a brief AI-assisted exploration can reveal angles and new developments that enrich your content.

Angle 129
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Advanced ways to use competitive research in SEO

Search Engine Land

Clients always love seeing insights about how they stack up against their rivals. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have proven useful for me and my clients over the years. Consider a blog on why {client} customer service is key to their growth.

Angle 117
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How to target highly competitive organic keywords: An advanced approach

Search Engine Land

Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. Work with your internal teams to do audience analysis A deeper source of knowledge than anything you’ll find online: your clients or colleagues in product development and sales.

Angle 88
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3 Social Media Lessons For Global Marketers

Hubspot

The following is a guest post by Nadja Specht who helps clients navigate social media and online marketing in the US and abroad. The most popular social networking site in Germany is called StudiVZ , however Facebook is quickly gaining market share. Many still feel that their data is not safe online.

Angle 78
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What Every Founder Needs to Know About Survivorship Bias

Hubspot

TiVo is a great example of when a better product doesn’t beat ease, brand loyalty, or market flood. Don’t assume that because you’ve created a higher quality product or service, your customer will naturally choose you (case in point, when Sketchers edged out Adidas in market share a mere three years ago).

Angle 77
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7 Steps to Becoming a World-Class Real-Time Marketer

Hubspot

Before we explore the process by which a brand can execute real-time marketing, let's clear up some confusion by comparing and contrasting real-time marketing to another real-timey tactic, newsjacking. Has your team experimented with real-time marketing? Share your experiences in the comments below!

Angle 78
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How to create local content that builds trust and drives sales

Search Engine Land

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. What restrictions, insights, or specifics can you give about your services in your target market?

Trust 80