Jumpstart your Buying Committee Map with this Trick!
Heinz Marketing
FEBRUARY 26, 2021
By Lauren Dichter , Marketing Consultant at Heinz Marketing. The angle behind this extra level of persona segmentation is to be able to customize sales and marketing channels, tactics, and copy at a granular level. Mapping a B2B buying committee is no easy feat. At first, my approach seems loose and un-guided.
Let's personalize your content