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Strategy Consulting: What It Is & How to Succeed in It

Hubspot

If you were in this predicament, odds are you would consider bringing in someone called a strategy consultant. Strategy consultants have a presence in virtually every industry and can give an outside, expert perspective on business challenges. Why Strategy Consulting? The concept of strategy consulting may raise some questions.

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Thought leadership: The human element your marketing needs

Martech

AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. This is especially true if you offer consulting services where your judgment and thought processes are central to your value.

Angle 135
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Kath Pay: Spotlight on the expert

Martech

She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech. I bowed out and became a full-time consultant. They were coming at the right question from the wrong angle.

Angle 115
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What’s up with Generative AI and Email Marketing?

Salesforce

Lumbet Bitini , Senior Marketing Cloud Consultant, Merkle DACH “I think generative AI is already having an impact on the ability to create content for A/B testing. Taylor Baker , Marketing Consultant/Owner, Resilient Innovation “I’ve used generative AI as an assistant, not as a copywriter. What still needs to improve?

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SaaStr Podcast 449: How Notion is Winning at Enterprise SaaS by Building Community

SaaStr

Osunsade adds, “When you have a B2C angle, you’re actually getting a lot of those B2B leads from your happy B2C customers.”. But in order for us to pull off this motion, we have to have a strong consumer brand, not just a business brand.” Part of this means investing in fun and approachable marketing, like social media and group forums. .

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Sales Pipeline Radio, Episode 338: Q & A with Spencer Wixom

Heinz Marketing

So you bring a lot of pedigree from the sales methodology standpoint, from a research and consultant standpoint. Cause if we don’t appreciate that angle, we’re gonna have a hard timeselling to today’s buyers. Like here’s the new angle we want you to use. But we do that with salespeople sometimes.

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How Human-Centered Design Inspired My Salesforce Strategy Designer Career Journey

Salesforce

They helped me understand my options as a patient and things to look out for or ask during consultations. Around 2019, I became more curious about strategy design and perhaps making the leap to a consultant role. In 2020, like so many others, I was laid off from my consultant role due to the pandemic. TAKE ME TO TRAILHEAD.

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