ConversionXL

NOVEMBER 16, 2021

Write guides that allow you to teach your readers something new, or to think about it from a unique angle. As CXL’s founder Peep Leja says: “This content can’t be what’s already been overdone, you need a new angle/lens/format to stand out.” . Creative consultancy Long–Dash does this often. .

Angle 131

Angle Networking Follow-up B2B 131

The 5% Institute

JULY 14, 2020

Many Sales Professionals and Business Owners that sell financial services, spend a lot of time having consultative sales conversations with people who are not decision makers, can’t afford their financial services, or don’t meet their ideal niche. When selling financial products and services; the competition will be rife!

Service 98

Service Sell Objectives and Key Results Pitch 98

The 5% Institute

APRIL 24, 2020

Many Sales Professionals and Business Owners that sell professional services, spend a lot of time having consultative sales conversations with people who are not decision makers, can’t afford their services, or don’t meet their ideal niche. No matter what services you’re selling; it’s likely the competition will be rife.

Service 98

Service Closing Sell Objectives and Key Results 98

Search Engine Land

MAY 17, 2023

They have videos, images, multiple angles, buyer guides, reviews, tags, and detailed technical information on their products. With the ContentSprout topic generator, you enter the niche (e.g., You can get creative with it, but use the image as your starting point. golf”) and get categories, sub-categories, and clusters.

Sports 102

Sports Objectives and Key Results GTM Angle 102

Search Engine Land

OCTOBER 25, 2022

We can look at our campaigns from different angles and develop innovative ways to improve them. For one of our niche clients in social media marketing, we tried everything from choosing different audiences to coming out with short, lengthy videos. Before becoming a consultant, I used to work in-house. Leave your comfort zone.

Campaign 94

Campaign Clients Consult Angle 94

ConversionXL

MAY 27, 2022

You as a consultant or you as an agency. So you want to have a different angle, a new angle, something that you’re about.”. Each webinar focused specifically on content for bloggers—a niche in which its founders were experts. “I You need to figure out, what are you about? How are you better than the competition?

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

MARCH 26, 2015

Can you find an under-served niche or an angle that hasn’t been done (or that you think you can do better?)? You can hire a consultant, ask a friend who is already podcasting (that’s what I did – thanks, Ralph and Carol Lynn !), Of course, the first step to beginning any new marketing effort is determining what your goals are.

Angle 77

Angle Niche Networking Start-ups 77

ConversionXL

MARCH 14, 2013

The first thing you need to do is pick out one of your competitors, pick one of the bigger names in your niche simply because they’ll have a higher volume of reviews due to the sheer number of customers they handle on a day to day basis. Mumsnet is also a highly active community if you’re in the baby and parenting type niche.

Conversion 103

Conversion Retail Manufacturing Niche 103

ConversionXL

SEPTEMBER 24, 2012

I decided to kill off the marketing consulting business, and only work with a select few when I feel like it (to keep my pencil sharp). Fitness market is very competitive, so we were looking for a niche that had enough people in it, but not that much competition. We found a niche that had only 2 products, made by the same guy.

Real Estate 124

Real Estate Non-Profits Launch Niche 124

SaaStr

JULY 9, 2019

However, back in 2013, in my previous career as a strategy consultant, I was doing a lot of work with telecoms companies in South Africa. I think if we had focused on solving a niche problem, the market’s simply not big enough to scale. The first thing we did was really pulled the unemployment angle quite aggressively.

Electricity 63

Electricity Education Start-ups Trust 63

Hubspot

MAY 19, 2020

Alternatively, if you're writing about a niche topic and don't have any experts within your company, consider reaching out to external thought leaders to collect quotes. As Forsey notes: "By connecting with industry professionals, you can recognize the very human angle of the topic, which can make anything more exciting.

Entertainment 100

Entertainment Angle Niche Consult 100

Heinz Marketing

AUGUST 26, 2019

Our whole value prop is kind of be that in a more ready to go away that’s, again, practicing what we preach, specialized on a niche or on marketing service companies basically if that answers the question. There’s not like a perfect model for it, but it essentially takes a fulfillment process and a team. Matt Heinz: It does.

Pipeline 11

Pipeline Sales Start-ups Up-sell 11

Hubspot

OCTOBER 10, 2019

Identify the niche your company fills and write highly specialized content about that niche," Prater explains. "It This is because an overarching evergreen topic can lead you to brainstorm a number of smaller post ideas and story angles. At the HubSpot Blog, we often call our overarching evergreen topics "pillars."

Engineering 14

Engineering Promote User Experience Niche 14