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Writing people-first content: A process and template

Search Engine Land

Spambusters At the time of writing, Google is doing some major spring cleaning to tackle some of the spammy, low-quality content littering the search results. Revised goal: Our objective is to create an informative blog post about eco-friendly kitchen products that educate users about kitchen sustainability. Ask, “So what?”

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Top AI tips and prompts to supercharge your content marketing

Search Engine Land

Are you aiming to educate your audience, generate leads or increase brand visibility? By having clear objectives in mind, you can better tailor your AI prompts to deliver the desired outcomes. Experiment with different platforms to find the one that aligns with your needs and offers the best results. How would you approach it?

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Facebook Ad Strategy for Ecommerce: A Complete Guide

ConversionXL

Many ecommerce marketers fail to invest sufficiently in the biggest key to effective ads: customer research. Use voice of customer research to uncover key motivators. A 2019 Microsoft survey found similar results, with 89% of respondents saying they want to give feedback to companies. When this happens, messaging falls flat.

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When I asked ChatGPT to write an article about ChatGPT

Martech

But is ChatGPT just the newest shiny object in a digital marketing world chock full of them? Turns out that good AI chat is as much a conundrum to the marketing world as it is to the education world where teachers need to determine if students are writing their own papers. Better try it soon while it’s still free. Get MarTech!

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PODCAST 129: The Keys to Building and Scaling a Company from Scratch with Vishal Sunak

Sales Hacker

Keys to success when scaling a company [10:56]. Regie uses your targeting to inform your campaign, decreases the time your team spends creating campaigns, and because the campaigns are structured on email best practices, your email, and your campaign warm-up period will strengthen results. So what do you think the keys to success are?

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How to Run An Ultra-Effective Daily Sales Huddle

Sales Hacker

Preparation is key to an effective meeting! In terms of what the slides contain, I use the mnemonic device “I Earn Real Money” to remind myself of: information, education, recognition, and motivation. Sales contest roll-outs or results. Agenda Item 2: Education. Agenda Item 1: Information. days left to sell).

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How to Create a Compelling Unique Selling Proposition

ConversionXL

Step 1: Use customer interviews for an objective and qualitative view of the market. how your product helps solve a problem), but it’s key to go beyond surface insights. This will give them time to think through every angle beforehand instead of putting them on the spot during an interview and missing key insights.

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