SaaStr

FEBRUARY 1, 2019

What does Amanda mean when she says “pricing is made up of 3 components?” Where does Amanda believe most people go wrong with pricing? Is there such thing as no man’s land in SaaS pricing? Is there such thing as no man’s land in SaaS pricing? * My longer answer is I think about it from two different angles.

Customers 42

Customers Price Cross-sell Start-ups 42

ConversionXL

OCTOBER 7, 2022

Are you getting the most competitive price for resources and services (e.g., According to a study by PWC , nearly 80% of consumers say that speed , convenience, knowledgeable help, and friendly service are the most important elements of a positive customer experience. Upselling recommends higher-priced alternatives.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

ConversionXL

APRIL 6, 2016

Angle (motivation you provide – both conscious and non-conscious). Simplify, reassure that the goal will be met, human contact, humor, entertainment, reducing cognitive load, etc. Things they predict will hook you on their service. Market to the 95%, too! It has 4 steps: Nudge (get their attention). Quantity of Posts, etc.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

Martech

AUGUST 31, 2022

And then comes an inevitable argument: “I don’t think my product or service is a good fit for YouTube.”. If you search Google for Google Chromebook, for example, the top suggestions will be Google Chromebook laptop , Google Chromebook charger and Google Chromebook price – all three clearly signaling a commercial intent (i.e.,

Angle 92

Angle Click Through Rate Entertainment Start-ups 92

Hubspot

SEPTEMBER 23, 2020

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. The results have sometimes been cringe-worthy. Instagram Live.

Transportation 100

Transportation Electricity Follow-up Angle 100

Hubspot

SEPTEMBER 17, 2018

Video is useful for more than entertainment, too. But video hasn’t only transformed how businesses market and consumers shop; it’s also revolutionized how salespeople connect with and convert prospects and how service teams support and delight customers. 90% of customers also say videos help them make buying decisions. Brand Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

OCTOBER 1, 2015

HipChat is a private chat and instant messaging service that provides one-on-one and group chatting, as well as cloud-based file storage, video calling, searchable message histories and online image viewing. For businesses, there are two paid service options. But the angle it uses is entirely unique. 1) HipChat. 4) HootSuite.

Angle 75

Angle Campaign Gaming Networking 75

Hubspot

JUNE 19, 2018

Today, video can help marketers do a lot of things -- it can help you explain your product or service, it can increase traffic to your website, and it can even convince people to purchase a product. 72% of people would rather use video to learn about a product or service. Price: Free. Price: Free, or Premium for $7.50/month.

Price 76

Price Angle Pitch Entertainment 76

Hubspot

OCTOBER 10, 2019

This is because an overarching evergreen topic can lead you to brainstorm a number of smaller post ideas and story angles. While TikTok and the Emmys are hot news and entertainment topics, and less evergreen because they focus on a viral trends and an event, they still keep marketers in the know of what's new and unique in their field.

Engineering 14

Engineering Promote User Experience Niche 14