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What You Need to Know About Millennial Blog Readers

Hubspot

This is good for bloggers who post a lot of roundups or "Best of" content — your blog could be the place millennials turn to before they begin their buyer's journey, so it's important to remember to include the necessary information they need, such as price and links to purchase. Takeaway: To find entertainment, millennials go online.

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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Microsoft Last year Microsoft announced they were acquiring Activision Blizzard, a leader in game development and interactive entertainment content publisher. It uses dynamic pricing to allow advertisers to bid more for predicted higher-value users. Unity ads teamed up with Snap in 2020 to extend the reach of its ad supply.

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This day in search marketing history: February 7

Search Engine Land

Twitter Study: Mainstream News Are Carbs, Blogs Are Protein For Your Marketing 2011: Bloggers had more influence than mainstream publications in areas such as technology and entertainment. Google News’ New Local Angle 2008: New capabilities allowed users to “create a local section for any city, state or country in the world.”

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Do AR Product Previews Actually Lead to Purchases [New Research]

Hubspot

They're also embracing technologies like AR/VR for entertainment or retail purposes. As augmented reality grows more prominent and more valuable to businesses, AR ecommerce tools might become more accessible or competitively priced. Just because you can't afford AR now, doesn't mean you'll be unable to leverage it in the future.

Product 101
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7 of the Most Creative Interactive Videos We've Ever Seen

Hubspot

Marketing blazed that trail, and there are brands who have created interactive videos that are arguably just as entertaining as Bandersnatch. But the film industry isn’t the first to dabble in interactive content. Below, we’ve curated a list of the seven most creative interactive videos we’ve ever seen. BBC Scotland.

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The Ultimate Guide to Press Release Distribution

Hubspot

Ensure it's unique : A powerful subject line should be disruptive, innovative, or offer a human interest angle. Instead, try slightly tweaking the angle of your pitch. Their job isn't to give you free publicity -- they want to share stories that will entertain their audiences. There are several pricing options.

Pitch 101
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Want to Know a Secret? Your Customers Do.

ConversionXL

For Gilt, the angle makes sense: Exclusivity aligns with high-end fashion. It playfully suggests differentiation via extraordinary customer service—while creating real differentiation by entertaining its recipients. Walmart is an obvious example—we care about low prices, not the logistical networks that achieve them.

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