Remove Assembly Line Remove Meeting Remove Trust
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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement.

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Could AI be what finally aligns marketing and sales teams?

Martech

Neither team trusts the other’s data or priorities. When implemented correctly, AI doesn’t just improve alignment, it makes alignment inevitable by creating a single, data-driven source of momentum that both teams trust and act on. Marketing complains that sales ignores their hard-earned leads. Sound familiar?

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Do You Genuinely Care About….”

Partners in Excellence

My inbox is filled, my social channels have dozens of, “Can we connect/meet” requests, my phone rings with calls from people/locations I’ve never heard of. We see trust plummeting, we see challenges to social cohesion in both business and social environments. Those assembly lines are failing!

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On Layoffs….

Partners in Excellence

Customers have become depersonalized widgets that we move along our selling assembly lines. Now, we can leverage those wasted commute hours, now we can schedule meetings at any time of the day. The people impacted are those that trusted management and do the work management directed.

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Relationships Are Secondary To Sales Effectiveness

Partners in Excellence

But I’ve been alarmed by the rise of “assembly line” thinking, extreme specialization, and obsession with our own efficiency—to the detriment of building relationships and trust. But then, I’m a physicist/engineer by training–and somewhat of an introvert. Much of this seems to be a R 3.0

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The Problem With The Data….

Partners in Excellence

Or, if we aren’t meeting our goals, targets, quotas. Likewise customers are widgets in our sales assembly line. Look At Our Dashboards" Is Your Customer Prepared For This Meeting? We would challenge ourselves and our people about what we could do better or differently to increase the win rate.

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Expecting Our People To Think For Themselves

Partners in Excellence

To put customers on an assembly line where they are touched by an SDR, moved to an account manager, moved to a demo-er, moved to the next step and the next and the next…until the customer makes a decision. These are the people customer refer to their peers and others they meet. Trusting them to do so.