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How Citizens Bank transformed content to reach changing customer needs

Martech

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dig deeper: Does your organization need a DAM? Citizens Bank teamed up with Derek Hough (of “Dancing with the Stars” fame) to create the #DitchYourWalletDuet challenge.

Customers 115
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How Citizens Bank transformed content to meet changing customer needs

Martech

To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dig deeper: Does your organization need a DAM? Citizens Bank teamed up with Derek Hough (of “Dancing with the Stars” fame) to create the #DitchYourWalletDuet challenge.

Meeting 99
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3 Different Types Of Landing Pages & How To Use Them

ClickFunnels

Of course, this only works if your personality matches the “vibe” of your target audience, which in Noah’s case it does. Example: Derek Halpern’s Social Triggers Pop-Up. Derek Halpern is a popular blogger and an online marketing expert. He has helped 75,000 authors grow their careers and book sales.

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Keyboard Accessibility Makes Your UX Better

Salesforce

Derek Featherstone co-authored this blog Keyboard accessibility is essential to building products at scale. When we prioritize keyboard accessibility, it enables more people to effectively use our products So, what does keyboard accessibility mean? But, about 16% of the world’s population has at least one disability.

UX 78
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Communicating Vision From Leadership to the Front Lines

SalesLoft

This is part 1 of a 2-part series on culture by Derek Grant , SVP of Commercial Sales at Salesloft (read part 2 here ). Derek leads Salesloft’s commercial sales organization, which has delivered “hockey stick” growth by helping over 1,500 companies source more qualified meetings and pipeline. No doubt you’ve heard of SMART goals.

Finance 52
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Sales Pipeline Radio, Episode 156: Q&A with Derek Slayton @DerekSlayton

Heinz Marketing

We were thrilled this last time to talk to Derek Slayton , CMO at Terminus in an episode called, The State of ABM in 2019: Stay Ahead & Drive Revenue Impact. The future of marketing’s leadership role is the central topic between Derek Slayton, CMO of Terminius , the ABM Platform company. Derek: Hey, Matt. Derek: Yeah.

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This day in search marketing history: February 12

Search Engine Land

So Does Bing” 2011: NPR’s “Wait Wait… Don’t Tell Me” quiz show did a funny send up over Google’s accusations that Bing was copying Google’s search results. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land. Wait Wait… Don’t Tell Me: “I Search Google.

Retail 95