How Citizens Bank transformed content to reach changing customer needs
Martech
OCTOBER 3, 2023
To build trust and authority with customers they transformed their content strategy, broke ground on new channels like TikTok and backed everything with data. Dig deeper: Does your organization need a DAM? Citizens Bank teamed up with Derek Hough (of “Dancing with the Stars” fame) to create the #DitchYourWalletDuet challenge.
Let's personalize your content