ConversionXL

FEBRUARY 3, 2022

The team created a referral program that allowed users to earn more storage for recommending Dropbox to their friends. Dropbox Basic account holders earned 500 MB of storage for each successful referral. Similarly, Dropbox’s referral program might have fallen flat if people had to personally pester their friends. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

FEBRUARY 14, 2024

From B2B to ecommerce: Navigating the customer journey The customer’s buying journey begins with recognizing a gap in the customer’s daily experience, such as a missing item, a lifestyle upgrade, or a solution to a workplace challenge. You can harness positive experiences through reviews, testimonials, and word-of-mouth referrals.

Customers 91

Customers Referrals User Experience B2B 91

ConversionXL

NOVEMBER 22, 2022

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Search Engine Land

OCTOBER 13, 2023

Poor-quality ads may not be relevant to a searcher’s query, which would likely result in a poor: Click-through rate. Conversion rate. They don’t tell you how to do this and note it may include your behavior, referrals, your bid amounts, bid frequency, ‘and other bidder quality elements.’

Price 116

Price CTR Click Through Rate Campaign 116

Hubspot

MAY 28, 2015

KPIs include conversion rate, shopping cart abandonment rate, associated shipping rate trends, competitive price trends. KPIs include site traffic, traffic sources, promotional click-through rates, social shares, bounce rates. Effective billable rate. Social referral growth. Utilization.

Retail 78

Retail Click Through Rate Drivers/motivators Referrals 78

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. via B2B Marketing Alliance ]. Image source.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Hubspot

JULY 20, 2012

Create emails just the way your prospects want it so you can increase those open and click-through rates! 6) "I Heard it Through the Grapevine" by Marvin Gaye (For SEO & Referral Traffic). "Oh Oh I heard it through the grapevine, Oh I'm just about to lose my mind. Cuz I want it all. or nothing at all."

Drivers/motivators 78

Drivers/motivators Cold Call A/B testing Click Through Rate 78

ConversionXL

JULY 9, 2015

An important characteristic of your audience will be the traffic source: direct, organic, referral or social. Your converted customer will inevitably pass through one (or more) of these sources with varying degrees of success. Triggered emails can have a 152% increase in click through rates compared to ordinary emails.

A/B testing 108

A/B testing Follow-up Referrals Conversion 108

ConversionXL

JULY 21, 2022

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

Highspot

MARCH 21, 2024

This approach helps tailor emails to each recipient’s unique interests and needs, enhancing open rates. Understand The Value You Bring to The Market Competition is fierce in B2B sales. If you have a referral or mutual connection, be sure to mention it. Response rate = (Number of replies / Total emails delivered) x 100 3.

A/B testing 96

A/B testing Sales Follow-up Prospecting 96

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it.

Cross-sell 82

Cross-sell Engineering Referrals Gaming 82

PandaDoc

FEBRUARY 24, 2023

LinkedIn With 875 million active members and 58 million companies on the platform, LinkedIn remains the preferred social network for professionals, allowing brands to reach both consumers and B2B prospects. In fact, retargeting ads have a click-through rate (CTR) ten times higher than traditional ads.

Prospecting 52

Prospecting Referrals Cold Call Networking 52

PandaDoc

FEBRUARY 24, 2023

LinkedIn With 875 million active members and 58 million companies on the platform, LinkedIn remains the preferred social network for professionals, allowing brands to reach both consumers and B2B prospects. In fact, retargeting ads have a click-through rate (CTR) ten times higher than traditional ads.

Prospecting 52

Prospecting Referrals Cold Call Networking 52

Hubspot

MARCH 29, 2012

” And while relatively unsexy B2B businesses have found success on Pinterest, it has also resulted in some backlash from pinners about whether Pinterest should be a safe space from marketers. The challenge marketers will face on Pinterest, then, is figuring out how to market without seeming like marketing.

Networking 78

Networking Click Through Rate Follow-up B2C 78

ConversionXL

JUNE 2, 2022

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. DocuSign , for example, created an ABM program to increase click-through rates and boost the number of conversations with high-value accounts.

Lead generation 94

Lead generation Strategize Cross-sell Campaign 94

Eliminate Your Competition

SEPTEMBER 25, 2023

Staying top of mind with your customers and prospects is crucial for long-term success in B2B sales. Measure Engagement: Use analytics tools to track open rates and click-through rates for the articles you send. One often overlooked strategy is the art of sharing industry and management articles with your clients.

Prospecting 52

Prospecting Customers Trust Clients 52

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. Companies outside the top 10 still enjoyed the benefits of account-based marketing, but through engagement-driven one-to-few programs instead. Within 15 months of switching to ABM, Snowflake achieved over 300% growth and increased click-through rates by 150% on one-to-one ABM ads.

Customers 98

Customers Objectives and Key Results Strategize Growth 98

Hubspot

MAY 23, 2017

In addition to earning commission when you resell their products, you can also do co-marketing to generate leads, buddy up with their sales teams to get referrals, and market and sell your expertise directly to their install base. If you pursue these partnerships to help you win new clients, you can't fake your way through it, though.

Clients 78

Clients Technology Technology Contract 78

ConversionXL

FEBRUARY 26, 2014

Our very best day for conversion rate is Friday, but it’s also the lowest click through rate days. Dig into the keywords in the Red Widget Group to find out which ones are generating impressions without clicks. We should look toward.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SalesHandy

JUNE 5, 2020

Modify your existing templates and track how many opens and clicks they get, compared to the last template. Increased open and click through rates enable you to start more conversations and eventually close more deals. Social proof can include referrals, reviews, testimonials, and case studies from existing clients.

Growth 80

Growth Objectives and Key Results Follow-up Closing 80

ConversionXL

FEBRUARY 27, 2019

As with conversion rates , a “good” open or click-through rate is one that’s better than what you’re getting right now. Obviously, that makes them a great place to cross-promote, upsell, encourage sharing/reviews/referrals, etc.”. If you want to understand all the options (pros and cons) look at this article.

A/B testing 133

A/B testing Click Through Rate Cross-sell Education 133

Veloxy

SEPTEMBER 28, 2021

8: I found you through (referral name) Never underestimate the power of referrals. According to Experian, personalized emails had 26% higher open rates than those lacking personalization. Another study found that personalizing subject lines boosted click through rates by almost 20% compared to those without.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

ConversionXL

APRIL 3, 2018

60-80% open rates and click through rates. Dropbox: first achieved growth through virality. So they optimized referral process. Renee Thompson – How to Win at B2B Optimization. What makes B2B different? Example: wechat in China. messenger sub worth 5 to 10x an email sub. instant delivery.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Martech

MARCH 25, 2025

However, this is the biggest issue I see with email newsletters both in my inbox and in my work with new clients, especially those in B2B. The client version of the newsletter, with the prominently placed all about us partnership article, yielded a click-through rate 25% lower than the median for this newsletter version.

B2B 120

B2B Promote Click Through Rate Territory 120

Hubspot

MARCH 21, 2025

In the B2B space, partner organizations may offer additional software solutions that extend your platform. Additional partner services and integrations allow B2B companies to expand their offerings. B2B SaaS companies can extend offerings without massive investments. B2B companies see improved customer retention.

Commission 41

Commission Strategize Cross-sell Click Through Rate 41

Sales Hacker

APRIL 18, 2025

Click-through rates dropped by 25%. The rise of B2B influencers and why you need one (or more) in your corner Clay is a great example. Combine this with referral programs (e.g., Clicks are down 25%+ due to LLMs. Invest in B2B influencers. Sydney saw it firsthand at G2 and Drata. PR is back.

GTM 89

GTM Click Through Rate B2B Trust 89