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MarTech’s CRM experts to follow

Martech

Martech is marketing and CRM is arguably the original martech. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. So here, in alphabetical order, are MarTech’s CRM experts to follow. So here, in alphabetical order, are MarTech’s CRM experts to follow.

CRM 90
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How Can AI Drive Customer-Led Growth in B2B Marketing?

Heinz Marketing

This change marks a significant evolution in business strategy, where AI is no longer optional but essential for putting customer needs first. The Foundations of AI-Driven Customer-Led Growth In B2B marketing, moving towards AI-driven customer-led growth is like starting a new era in business.

Growth 114
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Real-time vs. batch-based CRM data processing: Key considerations

Martech

When it comes to CRM systems, companies can choose to process customer data in real time or batches. As a marketer, it’s important to understand the differences between real-time and batch CRM data and how each can be used effectively. Real-time vs. batch-based CRM data processing: How do they differ?

CRM 104
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HubSpot buying B2B data source ClearBit

Martech

HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses. In addition to that HubSpot will be getting the other company’s 400,0000+ users and more than 1,500 business customers. Get MarTech! In your inbox.

B2B 113
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What Is CRM (Customer Relationship Management) Software?

Hubspot

CRM stands for 'customer relationship management.' Keep on reading, folks, and we'll explain exactly what CRM software is and how to figure out whether you actually need one. Keep on reading, folks, and we'll explain exactly what CRM software is and how to figure out whether you actually need one.

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B2B SEO tips: 4 ways to drive organic search success

Search Engine Land

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. This article provides an overview of why SEO differs for B2B companies and four tips to help you drive success from B2B SEO.

B2B 113
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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. Because I had found success with the CRM I was using, I decided to use the same software I had built the landing page with as a CRM for my sales efforts since it collected all the basic prospect information I sought. Can you use the same CRM software for B2C and B2B purposes?

B2C 74