Martech

MARCH 10, 2022

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information.

E-commerce 100

E-commerce Growth Cross-sell Objectives and Key Results 100

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

Technique 52

Technique B2B Cross-sell Negotiate 52

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Action #1: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B 111

B2B Cross-sell Education Strategize 111

Martech

DECEMBER 26, 2023

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. It’s the job of the vendor to provide product knowledge to their partners.

B2B 106

B2B Cross-sell Hospitality GTM 106

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.”

B2B 100

B2B GTM Cross-sell High impact 100

Martech

APRIL 24, 2023

This story is similar to what many B2B buyers go through, highlighting a key element in customer retention. New stakeholders In B2B marketing , various stakeholders may get involved across the different stages of the buyer’s journey. To improve CLV, many organizations immediately implement upsell and cross-selling strategies.

B2B 94

B2B Customers Cross-sell Clients 94

Heinz Marketing

JUNE 23, 2023

Whether it’s adopting an agile methodology, revaluation of resources, or operationalizing a “Tiger Team” (a specialized cross-functional team), the daily commitment to change will help your team achieve small wins without rushing to scale. We are a human-first business that not only sells to humans but is run by humans.

B2B 79

B2B GTM Cross-sell Trust 79

SaaStr

SEPTEMBER 2, 2023

So there’s a question I’ve had for some time in SaaS: does high NRR really equal higher growth? “Higher growth is generally associated with higher retention and vice versa. Figure 5 comes from our 2023 SaaS Retention Benchmarks for Private B2B Companies and highlights the relationship between growth and retention.

Cross-sell 96

Cross-sell Growth B2B Up-sell 96

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. There’s also a school of thought called PLG (product-led growth) that serves as a great strategy for expansion. Customer Marketing. Customer Success.

Cross-sell 110

Cross-sell Customers Growth Contract 110

SalesHandy

JUNE 29, 2021

Selling products or services to businesses and professionals can be tough. Which is unlike selling to consumers, who have common needs and wants. Having a sales process in place that caters to every businesses’ needs can be crucial to hitting revenue goals consistently, and driving growth. What is B2B Sales?

B2B 98

B2B Cross-sell X-functional Follow-up 98

Heinz Marketing

JULY 20, 2023

Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. By aligning our efforts, we can create a seamless experience and set the foundation for long-term customer satisfaction and revenue growth. We can help!

Customers 94

Customers Cross-sell Growth Lead generation 94

SaaStr

JANUARY 1, 2024

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. At some point, you have to sell your customers a true second product to truly scale big: Datadog is pushing its customers to buy at least 6 products. But net net, the average public SaaS compay has 35,000 customers.

Product 112

Product Cross-sell CRM Growth 112

Heinz Marketing

MARCH 4, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How to Sell Over the Phone [LIKE A BOSS!] By Marc Wayshak 11 keys to learn how to sell over the phone—like a boss. Read on to learn to the right way.

B2B 52

B2B Referrals Sell Cross-sell 52

Salesforce

FEBRUARY 21, 2022

Snack food brand KIND Snacks is a top-selling nut bar on Amazon and its health-focused products are available nationwide – at supermarkets, specialty stores, and big-box retailers. When its business began in 2004, KIND built a strong B2B distribution model with great success. The next step?

B2B 98

B2B Cross-sell Retail Up-sell 98

SaaStr

MAY 3, 2023

It’s now at $560m in ARR, growing 23% on a constant-currency basis, and while that growth has slowed from the go-go pace of the last 2 years, it still beat Wall Street’s estimates for both revenue and adjusted profit! it’s harder for many in B2B in Europe. #4. 20% Revenue Growth from 11% Customer Count Growth.

Non-Profits 113

Non-Profits Cross-sell B2B Growth 113

Highspot

MAY 3, 2024

Whether your revenue targets are at risk, you’re trying to turbocharge growth, or you’re looking to improve your bottom line, revenue enablement is for you. It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more.

Cross-sell 93

Cross-sell GTM Technology Technology 93

Sales Pop!

AUGUST 20, 2021

The sales process in B2B is not self-sufficient. These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. SaaS B2B Sales. The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. You betcha!

Inside sales 98

Inside sales B2B CRM Price 98

Salesforce

SEPTEMBER 21, 2021

Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. When you think B2B sales, you probably imagine folks getting on an airplane every day, knocking on doors, trying to get someone to listen to their pitch.

B2B 96

B2B Territory Manufacturing Sales 96

SaaStr

DECEMBER 20, 2023

Growing Almost 50% as Approaches $2B in ARR The exact growth rate is based on an The Information report from a few weeks ago, and it seems about right looking at their published metrics. Importantly, growth has accelerated this year. They crossed 60 million users about two years ago — and have almost tripled since then. #3.

Cross-sell 97

Cross-sell B2C Growth B2B 97

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting. What ABM tools do.

B2B 117

B2B Pipeline Campaign Cross-sell 117

Sales Hacker

MARCH 19, 2020

Here’s an important, and often overlooked, fact about B2B sales and marketing: Your customer data holds all the keys you need to grow your business. Today, the best B2B marketers and sales professionals are best because they know what makes a successful customer. To succeed, you need to trust the data and step into predictive sales.

Growth 76

Growth Customers Referrals B2B 76

SalesHandy

NOVEMBER 28, 2020

For a sales team to continually nurture and close — B2B lead generation plays a crucial role in enabling the process. With this article, we’ll comprehensively cover existing B2B lead generation ideas and channels. What is B2B lead generation? 11 Ways to Set Up B2B Lead Generation. Website Landing Pages. Content Marketing.

Lead generation 111

Lead generation B2B Referrals Networking 111

Lead Fuze

AUGUST 18, 2021

Sales and marketing AI is changing how companies sell and promote themselves. These qualities make AI function as an extremely useful assistant to salespeople by providing them appropriate content and supplying upsell and cross-sell suggestions that are specifically targeted to each customer. 3 AI is able to process more data.

Growth 122

Growth Objectives and Key Results Cross-sell B2C 122

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 87

Growth GTM SQL Strategic partnership 87

Iannarino

JUNE 24, 2021

Here are five better ways to enhance your success without selling your soul. Of all the ways you can improve your sales results, few will have a greater impact than adopting and practicing a modern approach to B2B sales. Invest More in Personal Development. Improve Your Approach. Increase Your Activity.

Sales 287

Sales Cross-sell Clients B2B 287

Partners in Excellence

APRIL 5, 2024

For the past month, I’ve been publishing stories on “Why I’m So Interested In Selling.” Some have had long careers in selling, some are relatively new. They come from all over the world, they represent B2B, technology , basic materials, SaaS, industrial products, professional services, B2B2C and B2C.

Sell 119

Sell Cross-sell Drivers/motivators Education 119

Sales Pop!

DECEMBER 20, 2023

This strategy, built on relationships, transcends the transactional approach and focuses on the long-term growth of existing accounts. Their role extends beyond closing deals ; it involves the delicate art of cross-selling and up-selling to existing accounts.

Cross-sell 52

Cross-sell CRM Pipeline Strategize 52

Hubspot

JULY 19, 2022

If you’re not already taking advantage of digital payments, it’s a promising untapped opportunity that's accessible to most online businesses — and B2B businesses should invest now. In this article, we’ll get into how your B2B commerce business can start accepting payments internationally.

B2B 63

B2B E-commerce Territory CRM 63

Sales Hacker

MARCH 18, 2020

How do you compensate for the lack of B2B face-to-face meetings ? The growth of the virus stops in the beginning of Q2. We’re not going to talk about generating new leads because we’re fully aware potential B2B buyers have become more cautious and less confident about making investments. This is a lot to take in and adjust to.

B2B 135

B2B Healthcare Hospitality Cross-sell 135

Highspot

JANUARY 26, 2021

As businesses begin the new year, many have learned that the rapid changes implemented in response to the COVID-19 pandemic are now an important part of their growth strategy in 2021. Tight alignment allows for the creation of seamless customer journeys amid an increasing amount of online channels, as virtual selling is here to stay.

B2B 52

B2B Customers Cross-sell Trust 52

The 5% Institute

JUNE 19, 2023

In this article, we will explore the concept of sales farming, its benefits, and how it can be implemented to drive sustainable growth for businesses. Cross-Selling and Upselling Once a customer relationship is established, sales farming strategies focus on identifying opportunities for cross-selling and upselling.

Cross-sell 52

Cross-sell Technique Sales Trust 52

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Objectives and Key Results 88

Objectives and Key Results Cross-sell Strategize Retail 88

Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. At some stage, especially if the business is seeing growth, the question arises: “Do we need some dedicated technology to automate these processes? The B2B sales process is notorious for its length. But how are they tracking that? Sounds good?

B2B 85

B2B Cross-sell Contract Pipeline 85

SaaStr

SEPTEMBER 28, 2023

They offer all the features you need to sell to Enterprise customers. Single sign-on SAML authentication SCIM provisioning for user management You can sell to 20-30-40-person companies all day, but if you want to sell to hundreds of people in a company, you will need this stuff, and WorkOS helps you do it fast.

Cross-sell 86

Cross-sell Growth Up-sell Launch 86

Sales Hacker

JUNE 14, 2021

They take their eyes off the end goal, which should be revenue growth. This is why: Sales and marketing teams are getting account-based awareness vs. account-based revenue growth. Change Sephora’s buying behavior, increase margin growth, and penetrate the C-suite. But then things change.

GTM 81

GTM E-commerce B2B Profit margin 81

Veloxy

AUGUST 23, 2023

Amplemarket Tavus These tools use machine learning and natural language processing to manage daily activities, offer valuable insights, predict customer behavior, detect cross-selling opportunities, and enhance forecasting. How to use AI in B2B sales? Apollo Drift Smartlead Zoovu Tact.ai

E-commerce 130

E-commerce Represent CRM Customer Relationship Management 130

PandaDoc

APRIL 30, 2024

Boost your sales team efficiency Simplify the sales document process and give your reps time back in their day to sell more. It promotes organic growth. Emphasizing incremental sales makes it possible to generate added value on a regular basis, promoting steady growth and shoring up your company’s bottom line.

A/B testing 52

A/B testing Objectives and Key Results Campaign Legal 52