Highspot

JULY 3, 2025

Key takeaways Constant communication and collaboration among sales, marketing, and enablement is the foundation of any successful B2B sales enablement strategy today. Ongoing sales rep training and coaching and analysis and adjustment of content provided to and plays executed by sellers lead to B2B sales improvements.

B2B

RingDNA

MARCH 26, 2025

75% of B2B buyers and 84% of C-level or VP-level executives use social media, including LinkedIn, to make purchasing decisions.” Here are some ways that top salespeople can use LinkedIn to add to their pipeline. For example, say you sell commercial property insurance. Source: Gartner ​. Forget cold calling as your only tool.

Closing

Salesforce

DECEMBER 20, 2024

What defines success in B2B marketing? When working with sales to help close deals, B2B marketers need to understand the sales funnel, including how customers move through the stages of an opportunity. Simply put, your team has to be B2B opportunity experts. What is a B2B opportunity expert? Timing is crucial.

B2B

Heinz Marketing

MAY 15, 2025

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing In B2B marketing, precision matters. Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. Buyer Personas What is a B2B buyer persona?

Drivers/motivators

PandaDoc

OCTOBER 15, 2024

These are primarily used in B2B and SaaS companies to help manage complex sales processes, papers, and status updates. Sales within B2B can be complex and challenging. Thomas Burket, President, PJ Callaghan Above Green quadrupled their sales pipeline with PandaDoc. If this sounds like something you need, we’re here to help.

Legal

Salesforce

JUNE 17, 2025

And for all you scale-ready sales leaders: Easily expand your partner ecosystem with Partner Cloud’s centralized management of enablement, pipelines, and comp planning. Onboard fast, sell faster See how Sales Cloud speeds up the sales cycle with data and AI, making you more efficient at every step.

Sell

Highspot

FEBRUARY 20, 2025

77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training is a structured learning process that helps team members understand, communicate, and sell a product. Product training techniques like gamification keep teams motivated.

Product

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

Sell

Martech

JULY 17, 2025

Time lag in action: B2B vs. B2C B2B: LinkedIn’s ABM strategy In 2019, LinkedIn launched a multi-year account-based marketing (ABM) program targeting senior HR, sales and marketing decision-makers. Cross-platform digital and TV distribution. Case depends on evidence quality and time horizon. 25% spike in engagement.

GTM

Highspot

AUGUST 11, 2025

Do marketing’s efforts around lead generation help to build strong sales pipelines ? Why is sales intelligence so important for B2B sales success? Source: 2025 Gartner research ) Actionable insights into all reps’ sales pipelines Visibility drives better sales performance.

GTM

Highspot

JUNE 19, 2025

It also extends into the B2B world, where go-to-market (GTM) teams—notably, sales, marketing, and customer success—must work in tandem to deliver exceptional experiences across the buyer’s journey through a thoughtful customer engagement model that builds brand loyalty. This approach doesn’t just apply to consumer brands, though.

GTM

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell

Salesforce

FEBRUARY 3, 2025

You’re not selling tools or closing contracts; you’re offering solutions and building partnerships. Drive pipe faster with a single source of truth Discover how Sales Cloud uses data and AI to help you manage your pipeline, build relationships, and close deals fast. Learn more What you’ll learn: What are sales terms?

Objectives and Key Results

Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. at an earlier stage, you just have to take big swings. at an earlier stage, you just have to take big swings.

GTM

SaaStr

AUGUST 1, 2025

The Making of a Vertical SaaS Giant: Inside ServiceTitan’s Journey When Ross Beastman joined ServiceTitan in 2018 as employee #354, venture capitalists were telling him he was “crazy” to sell software to plumbers. The phone call to his wife was simple: “I’m going to Los Angeles to sell software to plumbers.”

Non-Profits

RingDNA

APRIL 25, 2025

But you should consider, especially if you’re selling SaaS software like we do, experimenting with late afternoon call blitzes to top leads. Why Prospecting in the Late Afternoon Makes Sense In B2B Sales it’s crucial to remember that your prospects have a job to do as well. This is known as a call blitz.

Cold Call

Hubspot

FEBRUARY 21, 2025

Two years ago, my sales pipeline was a mess leads ghosted after the first call, and I struggled to keep track of contacts with notes scattered across multiple tools. Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months.

Clients

SaaStr

MAY 29, 2025

At Owner, selling ~$10K ACV deals to tiny businesses that “don’t typically buy software,” the AI transformation has been mission-critical. They’ve increased revenue-generating activity time by 25-30% by automating CRM updates, note-taking, and pipeline management.

GTM

Sales Hacker

JUNE 17, 2025

He’s now an investor, advisor, and board member to iconic B2B SaaS companies, and one of the most respected voices in GTM for vertical SaaS. GTM Fund is an early stage B2B SaaS venture firm, and GTMnow is its media brand. So you know, Procore, we started selling to the general contractor. For new listeners, quick refresher.

GTM

Hubspot

FEBRUARY 13, 2025

Builds Strong Customer Relationships The SPICED framework is especially effective for sales in subscription-based models, which are becoming increasingly common as more B2B companies adopt this approach. Given that 76% of B2B buyers expect personalized attention from solution providers, this tailored approach is a must.

Sales

Sales Hacker

FEBRUARY 24, 2025

B2B and high-ticket B2C buyers are watching product deep-dives, expert interviews, and tutorials to guide their buying decisions. Learn from companies winning at YouTube On a list of 12 lessons from the VP of Marketing at Owner, Davids top lesson is that YouTube is ridiculously untapped for B2B. Long-form = higher intent.

B2B

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. And we’ve had conversations in the past where it’s like, you’ve got to build division, you’ve got to sell division, and then you’ve got to scale division. Our pipeline is getting weak here. 26:59 The commoditization of funding. It has to be.

GTM

SaaStr

JUNE 25, 2025

The Hackathon-to-Product Pipeline Rubrik’s new product development follows a surprisingly grassroots approach. Key Takeaways for B2B Leaders Rubrik’s journey from startup to $1B+ ARR platform offers several counterintuitive lessons for SaaS leaders: 1.

Legal

SaaStr

JUNE 23, 2025

months is reshaping how software gets built TL;DR: The New Dev Platform Reality In June 2025, Replit CEO Amjad Masad dropped a bombshell on X: his company had crossed $100M ARR, up from just $10M at the end of 2024. That’s 10x growth in less than 18 months—making Replit one of the fastest B2B scale stories in recent history.

X-functional

Martech

APRIL 22, 2025

Businesses are reimagining their approaches to thrive in today’s competitive B2B marketing landscape. Why ABM strategies are entering a new era The past decade solidified ABM as a mission-critical component of B2B marketing, but as customer behaviors, technology and markets evolve, so must strategies. Is Your Strategy Keeping Up?”

Cross-sell

Salesforce

MARCH 3, 2025

A Deal Desk is a cross-functional team that streamlines the closing of sales complex and non-standard deals, handling everything from quote to cash. For example, a B2B sales rep juggling multiple deals might waste days chasing finance, legal, and management for separate approvals. What size sales teams use Deal Desks?

Legal

Sales Hacker

MAY 30, 2025

At G2 , theyve created a culture of joint execution: Sydney Sloan (CMO) and Eric Gilpin (CRO) and created this culture: Bi-weekly pipeline reviews to unpack deal flow. Lisa Horner (CMO) and Marcy Campbell (CRO) created a cross-functional framework: UCE brings together marketing, sales, customer success, and services. The result?

GTM

Sales Hacker

APRIL 15, 2025

13:55 The Problem with ‘playing it safe’ in B2B marketing. And really the goal is just to reach as many marketers, entrepreneurs, founders, who want to learn about taking the boring out of B2B marketing. And the founder said, well, get us lots of leads and lots of meetings and we’ll, we’ll sell to them.

GTM

Veloxy

JUNE 8, 2022

Perhaps the answer could be in your sales pipeline. Research shows that top performing companies and sales teams do extremely well when it comes to managing their pipeline. However, over 60% of sales teams say their companies are doing a bad job of managing the sales pipeline. What is a Sales Pipeline? But first….

Pipeline

Sales Pop!

AUGUST 20, 2021

The sales process in B2B is not self-sufficient. These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. SaaS B2B Sales. The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. You betcha!

Inside sales

Heinz Marketing

JUNE 7, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day.

Pipeline

Sales Hacker

JULY 16, 2020

And while Giphy is a timely B2C example, the good news for SaaS sales professionals is that all these effects are amplified even more in a B2B context. In B2B, so much more of what’s important overlaps with what the ecosystem brings to the table: scalable lead generation, stickier products, higher conversion rates, and measurable outcomes.

Pipeline

Heinz Marketing

JANUARY 13, 2022

If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . Moving from a volume-based approach to a pipeline-based approach is going to change people’s jobs. Who do you sell to? In Summary: .

B2B

Sales Hacker

OCTOBER 27, 2023

This pipeline slowdown calls for something other than ‘more of the same.’ It calls for extreme intentional in order to dislodge stuck deals and reinvigorate the pipeline – this week we’ve got you covered on core tactics that are working to move the needle. Let’s get into it. Examples of ways to execute this: Direct ways.

Pipeline

Heinz Marketing

SEPTEMBER 13, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Just sales in general, pipeline. You can even ask Alexa!

Pipeline

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Action #1: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. B2B marketing expert Tony Zambito calls this the “ Great Buyer Resignation.”

B2B