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Frequently Asked Questions About CLG Metrics in B2B Marketing

Heinz Marketing

Key ones include: Net Revenue Retention (NRR) Expansion Revenue (upsell/cross-sell) Customer Lifetime Value (CLV) Advocacy Rate (reviews, referrals, testimonials) Product adoption/usage Time-to-value (TTV) 2. What are key metrics for measuring CLG success? CLG metrics focus on post-sale impact.

B2B
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Read the Room: Operationalizing CLG Signals That Actually Matter

Heinz Marketing

This post breaks down how leading revenue teams are cutting through the noise—triaging signals, mapping expansion paths, and building cross-functional systems to act. And across marketing, sales, and customer success, teams are flying blind without a clear view of what buyers and customers are actually signaling.

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Is Your Customer Success Team Helping or Harming Your Word-of-Mouth?

SaaStr

That theyve already tried to sell us multiple times. Back in the day, we were the first app on Salesforce AppExchange to cross 1,000 5 star reviews. Remember this: for most B2B companies, word-of-mouth is the #1 source of new customers and leads. At Least 20% of Your New Customers Should Come from Referrals and Word of Mouth.

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

75% of B2B buyers and 84% of C-level or VP-level executives use social media, including LinkedIn, to make purchasing decisions.” If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. Source: Gartner ​.

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Owning Customer Expansion: A B2B Marketing Playbook

Heinz Marketing

By Maria Geokezas Opens a new window Chief Operating Officer at Heinz Marketing In today’s B2B landscape, the most overlooked revenue engine is hiding in plain sight: your existing customers. According to Forrester, 73% of B2B revenue now comes from current customers , not net-new business.

B2B
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Account-based selling in 2025: Everything to know

Highspot

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

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13 Ways Sales Cloud, Revenue Cloud, and Agentforce for Sales Are Helping You Sell More, Faster

Salesforce

Onboard fast, sell faster See how Sales Cloud speeds up the sales cycle with data and AI, making you more efficient at every step. And for all you scale-ready sales leaders: Easily expand your partner ecosystem with Partner Cloud’s centralized management of enablement, pipelines, and comp planning.