Remove B2B Remove CTR Remove Niche
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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel. Social media is now a critical component of B2B marketing. Social Media Marketing Strategies.

Campaign 101
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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

CTR 134
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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Welcome to the world of the strategy-first mindset – the compass that guides B2B marketing leaders to their desired destination. But what exactly does it mean to be strategy-led in B2B marketing? Are they market leaders, challengers, or niche players? This helps you refine your own audience targeting.

B2B 95
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Quality score in paid search: Vanity or valuable?

Search Engine Land

Google’s official help files say this: “Quality Score is calculated based on the combined performance of 3 components: Expected clickthrough rate (CTR): The likelihood that your ad will be clicked when shown. Next, there’s B2B, the world I live in. B2B keywords are notorious for having low quality scores.

CTR 92
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Why traffic declines despite solid rankings and what to do

Search Engine Land

Looking at the delta on that metric can be a clear indicator that some new SERP features may be hurting your organic CTR. Try below-the-line strategies Above-the-line strategies may not work for you if you’re in B2B. Get the daily newsletter search marketers rely on. In this case, you’ll need to pursue below-the-line strategies.

CTR 116
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How to Check the ROI of Your ABM Strategy

Sales Hacker

In classic B2B, you may target small businesses that make $40 million in annual sales and specifically go after their C-level executives. The ABM approach supercharges growth whether you are in enterprise B2B, B2C commerce, or a SaaS affiliate marketer. Yes, even in B2B marketing. ABM vs. traditional marketing. Video metrics.

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9 LinkedIn Ad Case Studies That Marketers Can Learn From

Hubspot

In addition, CTR soared to up to three times higher on Noodle.ai's paid content and obtained 40% of qualified leads from the channel overall. It also earned a 2.44% engagement rate and 1.78% CTR. B2B training company Corporate Visions had a large audience on LinkedIn. Results: Noodle.ai Total engagement numbers reached 5,000.

CTR 101