The Rise of Techno-Brutes and the Regression of B2B Sales
Iannarino
FEBRUARY 13, 2023
There are many problems plaguing B2B sales organizations, but the one that garners the most attention relates to how buyers buy. But the largest change in buyers’ behavior is their unwillingness to accept the poor sales experience of the legacy approach , which creates no value for them.
Let's personalize your content